While personal recommendation, opt-in email and editorial content ranked highest among respondents, mobile and text ads were found to be much less credible, according to a new Nielsen study.
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Grinning boffin Brian Cox returned to the prime time schedules last night, armed with his unique brand of vocal harmonies and seemingly gormless enthusiasm.
As consumers increasingly use software to block online ads, are we seeing the early signs of a fundamental shift in our relationships with brands? Here, GfK’s Colin Strong looks at the latest consumer research and asks if the Internet’s leading business model is going to be turned upside down.
DR, Denmark’s small public service broadcaster, has produced monster hits including The Killing, Borgen and The Bridge. Raymond Snoddy asks how they have pulled this off – and after hearing the organisation’s director of cultural affairs talk at IBC in Amsterdam, finds the answers are both extreme and surprising.
Following the launch of Google’s Chromecast, Sony has confirmed plans to launch a dongle that will add smart TV features to its regular televisions.
A combination of original programming and price is driving the rapid adoption of Netflix, according to analyst Richard Greenfield.
After a rough few week EastEnders (BBC One, 7pm) gathered its strength back and pulled itself past its Yorkshire rival.
The Sun on Sunday, which last weekend underwent a name change and gained a new editor, is to raise its cover price by 10p.
It’s been suggested that separate broadcaster players such as 4OD and iPlayer may soon become surplus to requirements – that viewers will want ‘one stop shops’ for catch up and VOD. Research the Media’s Richard Marks argues the case for a hybrid future, where broadcasters have not totally surrendered control over the means of their own distribution.
In the current market place, there are no comprehensive standards to which media owners and measurement providers alike have to adhere when publishing view on Demand data, says Joe Lewis, project director at BARB. So what do we do to ensure we get it?