This week Simon Andrews, founder of Addictive!, takes a look at how companies are using mobile money and whether ratings driven broadcasters can really compete with subscriber funded channels…
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VuTV will air on Freeview channel 238 and allow subscribers to view a range of channels including Comedy Central, MTV, CNN, and Nickelodeon.
The results of the Tablet Project are expected to help define the key benchmarks for newsbrand tablet ads, as well as create first-stage industry norms.
EE finally sees 4G competitors come to the market as some experts question the quallity and speed of the superfast network.
UK revenues were up 5.4% in the second quarter to £350 million, partly offset by slower rates of growth in faster growing markets and the mature markets of Western Continental Europe.
Commutes used to be filled with boredom and moments of ‘dead time’ – but mobile technologies are swiftly changing that and turning us into connected commuters says Mindshare UK’s James Chandler. So what does the future hold for the brands that effectively engage us as we travel?
Overall, all newsbrands saw a decline in readership, with the exception of the Daily Mirror, up 6.6% and the Sun, up 0.4%.
New research from TubeMogul reveals the differences in engagement between interactive video ads and standard pre-roll.
The latest NRS findings for the national newspaper market reveal that the Financial Times and Sunday Times were the only titles to see any readership growth across the year, as the first-time findings for the Sun (Sunday) show a loss of 314,000 readers.
The unique pilot, ‘The After’, is to be written and directed by Chris Carter, set at the moment of apocalypse.
