The corporation hopes the move will help reach larger audiences of young people, as it plans to broadcast ‘Live Lounge’ performances and events.
More Uk articles
Last week, led by new president Ian Priest, the IPA launched its first ‘Adaptathon’ – an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.
BT Sport is making its magazine and live sport programming available to anyone with Freeview, BT TV, Sky or Virgin TV during October.
Digital Cinema Media’s CEO Simon Rees looks back on an atypical Advertising Week encompassing a trip to New York and celebrating a landmark achievement in digital media.
A record £3.04 billion was spent on online advertising in the last six months, as British consumers averaged 42 hours a month online, according to the latest IAB Digital Adspend report.
With many advertisers employing more than one agency, the challenge is to ensure they work well together. Nene Harrison, head of digital media at Ebiquity UK, offers her top tips for agency harmony.
The video on demand service will give subscribers the opportunity to watch films on TV on the same day as the cinema release.
The Childrens and Parents: Media Use and Attitudes Report, for the first time since the survey began in 2005, found that the overall number of children aged 5-15 that own a mobile phone has fallen 6% year on year.
Twitter’s Silicon Valley stock offering will be the largest since Facebook’s listing in 2012.
Google says publishers need to increase engagement and therefore spend more time with their content – but is that enough to monetise online news?
