Dead dotcoms are being resurrected – but will they regain a place in our online hearts? Greg Grimmer is not convinced; there is a reason why great brand owners like P&G and Unilever kill brands and relaunch new ones…
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The latest TV market round-up for October paints a healthy picture for commercial television channels, with Total Satellite revenue up almost 40% year on year.
New research from the IAB reveals the biggest worry for mobile consumers is companies having access to the content of text messages and financial information rather than data used to serve ads.
Monday’s most popular TV action was brought to viewers by celebrities’ precious tears as the sixth episode of ITV’s reality show saw a few of the contestants grow tired of life in the jungle.
The inexplicable rise of BBC Two’s twee Great British Bake Off proves to be the stand out performance of the month, giving Auntie Beeb’s second channel its only appearance in the top programmes list.
As Jonathan Mildenhall proved for Coca Cola, creativity means commercial success – so why, wonders Dominic Mills, aren’t more brands making the connection…
The MRG Media Research Conference 2013 is approaching, and this year it contains some excellent papers covering various elements affecting the Connected Consumer.
The first Local TV channel will go live tomorrow in Grimsby, the first of 19 locations selected for the opening phase of the Local TV licence.
Content has become an increasingly important part of what all brands have to think about, says MediaCom’s Nick Cohen ahead of a speech at the Content Marketing Association summit on Tuesday.
Digital Cinema Media’s CEO Simon Rees talks about the importance of attracting and nurturing new talent in the media industry.