The latest figures for online ABC monitored newsbrands show much healthier results than June, with the guardian.co.uk the only website to see any decline over the month.
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Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.
David Platt’s continuing trouble in Coronation Street (7:30pm) provided ITV with Wednesday’s biggest audience with a single outing for the Weatherfield drama.
The news comes alongside the announcement that Netflix has reached an exclusive deal with Weinstein Co. for the film producers’ film catalogue starting in 2016.
The UK currently stands at 9.6 million homes and at number five in the top five pay satellite TV countries, however is expected to be replaced by Indonesia in 2018.
Sport will be distributed with the Evening Standard every Thursday evening, as well as continuing its own Friday morning distribution.
News Corp’s chief executive tells third parties they are no longer invited to the party as new ad exchange allows marketers to collectively leverage the company’s online and mobile products and first-party data for programmatic buying and real-time bidding.
After a number of tragic cases of social media misuse hitting the headlines, GfK’s Colin Strong looks at new research that sheds light on how young people engage online – and offers advice to brands so they can help operate responsibly.
It would be heart warming, says Raymond Snoddy, if local TV were to establish itself and outlive the period of Government-imposed subsidy that will kick-start it. But to do so it will have to confront and overcome a number of harsh challenges.
The TV comes with a wooden frame and rotary dials for that touch of 70s authenticity.