As ITV release the findings from its biggest audience insight project to date, a new online tool, detailing all the findings from the project, is launched for the media planning and buying community.
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BT Group’s digital TV service now boasts 60,000 customers with a YouView box, according to company’s recently released 3rd quarter results. BT Vison managed to sign up 21,000 new subscribers during this three month period, which ended in December, bringing the total number to 770,000.On top of that, 122,000 retail broadband customers were added, representing… Continue reading 60,000 BT Vision customers have YouView box
Given the price of Superbowl ads this year, you can hardly blame an advertiser for trying to maximise the bang/buck ratio by generating as much pre-game chatter as they can, says Dominic Mills. But is this making advertising strategies cynical as they compete to be talked about before kick off?
With the weekend schedule looking a bit predictable recently, luckily there was some Six Nations action to balance out the usual array of period dramas, soapy arguing and celebrities diving and ice skating in discarded sci-fi costumes from the 70’s.
New m-commerce platform hits critical mass, giving brands access to 15 million opted-in consumers across its three shareholders’ customer bases.
The licence, which can last for a period of up to 12 years, was awarded to ESTV Ltd – owned by the Evening Standard and Independent owners Alexander and Evgeny Lebedev – with the channel name ‘London Live’.
Tablet video use by American consumers is forecast to rise dramatically over the next five years. According to TDG’s report, Tablet Diffusion and Its Impact on Video Use – Forecasts and Recommendations, this will drive significant changes in the business landscape for television and OTT video.According to Bill Niemeyer, TDG senior, “The breakout sales success… Continue reading Tablets will account for 10% of all US TV & video consumption by 2017
Anoushka Healy, currently Group Managing Editor of The Times and Sunday Times , has been named Chief Strategy Officer as William Lewis is appointed Chief Creative Officer.
While OTT and streaming services grabbed more media attention in 2012, Blu-ray and DVDs sales accounted for 61% of US home video spending on films throughout the year.Despite the introduction and mass uptake of digital rental options physical discs remain the largest source of revenue for the film industry. Subscription video on demand services such… Continue reading Sales of physical discs still dominate over OTT services
The stats on Facebook’s user growth are amazing – they picked up another 74 million mobile users over the last quarter – but whilst this impressed some, (and surpassed analyst expectations on earnings per share) the view from Wall Street was ‘meh’. By Simon Andrews