Commercial terrestrial television channels have seen some mixed fortunes in their network advertising revenues for the period December 2011 – 12. Channel 5 saw the biggest drop, down a substantial 14.9%, followed by Channel 4, down -7.2%.
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BBC’s iPlayer benefited from a sprinkle of Christmas magic as December saw requests jump up by 5% to a record 217 million, according to data released today.
Wednesday night treated desperate viewers to a plethora of beautiful celebrity faces, taste and glamour, delivering a spectacle not seen on our TV screens since the prestigious Pride of Britain Awards back in October.
Ben Allott at Callcredit believes that if retailers want to continue to survive the economic downturn they need to be savvier with their marketing and start connecting the dots between the online and offline worlds to help drive consumers back to the high-street.
Advanced Television has published research from connected technology company Twonky that shows 51% of the UK prefer to watch catch-up services on a TV, over second screen devices like smartphones and tablets.The survey also revealed that 19% of people consider convenience more important than screen size.YouView, the joint venture between the major broadcasters, BT and… Continue reading Half of UK unfamiliar with YouView brand
Old rules, laws and agreements which pre-date the rise, and even the existence of the Internet, are threatening to cause mayhem in both the regional and national newspaper industry, writes Raymond Snoddy
Last week The Media Native – aka, David Brennan – asked if TV On Demand can justify its premium status. His conclusions ruffled some feathers at Videology and now Rhys McLachlan, Director of Corporate and Business Development would like to respond…
Ad spending rose 3.3% year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew at the highest rates during the period: 7.7% and 9.2%, respectively.
The search giant gets bigger – hitting $50 billion in revenues for the first time last year.
Last night, the viewing public witnessed a rare scheduling clash, with two top soaps squaring off in the ring at 7:30pm.