The BBC has an excellent Christmas with Doctor Who, Miranda and Strictly Come Dancing dominating the festive TV battles.
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Audio recognition software company Gracenote has teamed with ad platform DG with the aim of delivering targeted advertisements through audio and video fingerprinting that automatically synchronises phones and tablets with advertising on the TV screen.The new partners plan to create new opportunities for advertisers to tap into growing audiences with Smart TVs and second screen… Continue reading Gracenote and DG to take a crack at US second-screen targeted advertising
Consumers have never had more choice of car brands and models in the UK market. Understanding consumer rationale behind car-buying is, therefore, key for marketers hoping to make sense of this market. By Kantar Media’s Alice Dunn.
Last night BBC One walked away with the highest audience share in the 9pm slot as the cold carcasses of Silent Witness brought a bit of warmth to viewer’s Thursday night.Not only was new recruit Jack up to his elbow in dead naked ladies but he also had to deal with his poisonous ex-girlfriend, a… Continue reading TV Overnights: Dot’s frosty rant brings in 8.1m to BBC One
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report.
InSkin Media, the London-based international advertising technology business, which creates and delivers brand-led online advertising solutions, has rebranded with a new logo and overall brand refresh.
A couple of years ago, David Brennan was asked to produce a document to demonstrate why TV on demand airtime CPMs were worth 4-5 times average spot rates. To say that was one of the most difficult presentations he’s ever produced would be a massive understatement…
Running for the fifth year, Wednesday saw MediaTel’s 2013 Year Ahead event kick the media calendar off with a bang. Stimulating. Insightful. Humorous. These are the words we’re seeing on the many thank-you tweets we’re receiving today…
Last night brought us The FA Cup Replay (ITV, 8pm) game between Manchester United and West Ham which got off to a very strong start but attention amongst fans began to wane almost immediately.
The latest IPA Bellwether survey, published today, reveals that marketing budgets were revised up, albeit slightly, with the highest reading since Q3 2011.