If we are not careful we risk falling victim to the illusion that something is scientific when it has no actual basis in fact, argues GfK’s Colin Strong.

The sharing economy – that sees goods swapped or leased – is now a well-established and growing phenomenon – yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?

As online social platforms grow, what is now driving the discovery of new music – humans or algorithms? The answer, says GfK’s Colin Strong, is surprising, and has important repercussions for content discovery more generally.

Public Wi-Fi is no longer a Cinderella technology, says GfK’s Colin Strong, but one which is now seen to confer strategic advantage and an increasingly important means for brands to engage with consumers.

As consumers increasingly use software to block online ads, are we seeing the early signs of a fundamental shift in our relationships with brands? Here, GfK’s Colin Strong looks at the latest consumer research and asks if the Internet’s leading business model is going to be turned upside down.

After a number of tragic cases of social media misuse hitting the headlines, GfK’s Colin Strong looks at new research that sheds light on how young people engage online – and offers advice to brands so they can help operate responsibly.

Nowadays, the question facing consumers is less about ‘What’s on?’ and more about ‘What would I like to watch and where can I find it?’, says GfK’s Colin Strong, and this poses a real challenge for the venerable electronic programme guide, which seems increasingly ill at ease in today’s environment…

It’s been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content – but what if the consumer was given the option to pay what they wanted? It’s not madness says GfK’s Colin Strong – and the evidence from other digital businesses suggest it’s worth a closer look…

Privacy law is changing and the effect on personal data – key to the relationship between brands and consumers – will be monumental, says Colin Strong, Managing Director, GfK NOP Business & Technology. So what can brands do to ensure they don’t get caught out? Ensuring data issues are not ghettoised within a business is step one…