The runaway success of BBC One’s new medical drama series Call The Midwife is evident in February’s top programme rankings. The Sunday night drama claimed poll position with a high of 11.4 million viewers.
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Two of the largest agency groups released forecasts this week, each following similar trends, although Carat predicts there will be bigger ups and downs. According to Carat, UK growth forecasts for 2012 are expected to lead the Western European region with a positive +4.0%, while ZenithOptimedia forecasts a slightly more modest +3.2% rise.