Ever since the emergence of Web 2.0 there has been a tendency to confuse social media and word of mouth. In reality, as we have discovered through valuable tools such as Keller Fay’s TalkTrack research, one (social media) is very much a sub-set of the other (word of mouth).
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A survey by the British Retail Consortium said retail sales remained sluggish last month – with like-for-like sales (a measure that does not include changes in floorspace and is favoured by equity analysts) down 0.3% year on year in February.
The second Sunday edition of The Sun sold in the region of 2.7 million copies. This is down just over 17% on the launch issue last week.
Monday night’s TV viewing was dominated by the build up to Frank Foster’s murder in Coronation Street, which brought in a massive 10 million viewers.
Although no official announcement has come for YouView’s actual launch date, a speaker at the Digital Media Group’s summit yesterday let slip that it will launch on 14 May.
You cannot go anywhere at the moment without someone mentioning Pinterest – the virtual pinboard that “lets you organise and share all the beautiful things you find on the web”.
Greg Grimmer: In a bid to make advertising fashionable (again) today’s column will be optimism peppered with ads for advertising – instead of my normal service of cynicism peppered with attempts at humour…
Soaps were the main draw for viewers on Friday night with the first episode of Coronation Street securing the biggest audience of the entire weekend. A peak audience of 8.7 million viewers tuned in to see Sally Webster deal with the reality that relationships just might not be her thing.
Kinetic and JCDecaux are launching the UK’s first large-scale deployment of NFC technology as all Reading’s six-sheet poster sites go interactive in a four week trial.
David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK…