The release of the April’s traffic figures also saw the launch of Hybrid data from UKOM; as well as the home and work panel that has been used to collate pre-April 2012 data, the company now measures traffic from ‘other locations’.
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Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television – Smart DRTV – but issues over privacy and security will continue to stymie response, according to new research from response specialist Watson Phillips Norman.
Clearcast and IMD have completed a six-month pilot scheme with Mediaocean to transfer TV campaign media data from CARIA to agency workflow systems.
A new report by In-Stat claims that the TV apps market could generate revenues of more than €1.3 billion by 2013.
71% of smart TV owners in France have connected their sets to the internet, according to Futuresource Consulting.
If you were fretting about the rupture in the space/time continuum last Friday night, that led to EastEnders beating Coronation Street, then rest easy. As of last night everything was as it should be as the Northern drama was back as the nation’s favourite soap. Yesterday, for some variety, a scene was made in a… Continue reading TV Overnights: David’s rampage puts Corrie back on top