ITV believes a large amount of its content would be suited to second screening, and is looking to delve into this growing field and create a fully interactive viewer experience.Speaking at the Future of Entertainment summit, which took place in London last week, James Micklethwait, ITV Player director, spoke of his enthusiasm for second screening… Continue reading ITV looking to explore second screen prospects
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Belinda Beeftink, IPA associate director, on changes to consumer behaviour in light of the recession – as revealed by TouchPoints data…
Twitter plans to launch its advertising products in 50 countries by the end of the year, in a bid to turn its 140 million users into revenue.
WPP boss Sir Martin Sorrell is unconvinced that Facebook is a good advertising medium for clients.
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Worldwide TV shipments fell almost 8% Y/Y in Q1 2012, the steepest rate of decline since Q2 2009, with total TV shipments for the quarter at 51 million units, according to the latest release of the NPD DisplaySearch Advanced Quarterly Global TV Shipment and Forecast Report.
Aakanksha Haran, associate director, Ipsos MediaCT presents the latest mobile advertising reportExternal Link: Ipsos MediaCT: Mobile Advertising For further details, please contact Ipsos MediaCT.
Tesco has raised doubts about the viability of its planned UltraViolet digital locker system, on the grounds that it could be excessively complex for the average consumer.During the Future of Entertainment Summit which took place yesterday in London, Rob Salter, Tesco category director of entertainment, hinted at the unlikeliness of the UltraViolet programme being implemented… Continue reading Tesco UltraViolet system “too complicated” for most