Simon Andrews, founder of the full service mobile agency addictive!, says the danger of talking about the future is that people decide to wait. Mobile is the biggest opportunity for marketing since the launch of commercial TV and we don’t need to wait to make it work for brands…
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Emap is considering selling off its magazines business and most of its conferences, according to today’s Telegraph.
The UK’s largest mobile operators are due to submit plans for a mobile payment system for European regulatory consideration next week, though they face continued opposition from rival company Three.
Simon Andrews, founder of the full service mobile agency addictive!, on the things they missed at the Mobile World Congress…
Soaps were littered throughout Thursday night’s prime-time schedule with the top four most watched programmes of the day falling into the high-drama category.
The latest ABC release for the regional press continues to show online usage increasing for the regional networks. The top network is still Trinity Mirror with over nine million monthly unique browsers.
Ashley Underwood, senior strategy executive at TGI, explains why chocoholics are more likely to be tempted by products they have seen advertised…
A question from P&G’s marketing manager, Western Europe ecommerce, Gareth Barker, sparked a discussion about mobile partnerships at MediaTel’s FMCG & Media event earlier this week.
Speaking at the Morgan Stanley technology, media and telecom conference in San Francisco, Kevin Tsujihara, president of Warner Home Entertainment Group, has reiterated the stance taken by the Chief Executive of parent company Time Warner to persuade consumers to convert physical content into digital files.
The Guardian launched a new TV ad campaign on Channel 4 last night to an audience of almost one million viewers.