Omnicom has partnered with AOL, Microsoft and Yahoo! to share US consumer data in a bid to launch targeted online ads, according to The Market Research Industry Online.
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Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, on digital numbers
Circulation figures were down across the board once again in February, with the daily newspaper market posting a 5.4% decline on last year’s figures – though there were a few exceptions, namely the Independent’s i.
In a bid to keep up with fellow social networking sites, LinkedIn has launched a personalised news service – giving users a reason to visit the site more often.
Google has launched a new feature that allows users to block websites they do not want to see, according to Mashable.
ITV1’s new peak-hour drama Monroe started on a high of more than 6.1 million viewers last night.
Simon Andrews, founder of the full service mobile agency addictive!, on learnings from great events (talking of which, Simon is chairing MediaTel’s Come on Mobile… Stand Up and Deliver! conference next Friday).
Channel 4 has submitted an expression of interest in Jeremy Hunt’s proposed national TV network.
The Future Foundation’s Richard Nicholls looks at the changing attitudes of consumers, which require more subtle and thought-out advertising techniques