Government communications has irrevocably changed. The old model has gone for good and a new model, focusing on collaboration and outcomes, will define the COI going forward.
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David Brennan on the findings from Thinkbox and Decipher’s ‘Tellyport’ research: “One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV”…
Raymond Snoddy, says the appointment of Rachel Bristow and Peter Duffy to the board of the Newspaper Marketing Agency marks a clear (and cunning) message to the newspaper industry…
Perhaps Rupert Murdoch does know how to use his ‘game-changing’ iPad after all… the saviour of paid-content is set to launch The Daily, a newspaper that has been designed especially for the iPad.
YouTube is set to release a new ad unit designed to give users the choice of which ads they want to watch, or not watch as the case may be.
Next year is set to be the year of connected TV, with the launch of YouView and more and more internet-enabled television sets. However, awareness of IPTV has still not reached mainstream levels, with less than half of the population understanding the latest TV proposition.
ITV1’s I’m a Celebrity… Get Me Out of Here! secured the all-important peak-hour ratings once again last night with a high of 9.4 million viewers.
Hulu served more than a billion video ads in October, a significant jump from the 794 million it served in September, according to new figures from comScore.
informitv’s William Cooper wonders “whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes”…
Dylan Mouratsing, global insight manager at kinetic, unveils the findings from his latest research project into the attitudes and behaviours of young people to advertising and brand presence within social media…