Understanding the complex and mysterious algorithms used by Facebook has become a holy grail for advertisers and casual users alike.
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Helen Keable, investment director at Manning Gottlieb OMD, wonders whether we have been temporarily dazzled by the bright lights of “scale” and lost sight of why we really value local radio…
Raymond Snoddy thinks the launch of i is one sign of a new confidence in print… “The hangdog look has gone and there is mounting evidence that advertising will continue to return – as long as the government doesn’t manage to engineer a double-dip recession”.
Mark Iremonger, head of digital and planning at Proximity London, says if “Android makes it as the standard software for tablets, we can officially consider the end of what was once a small search engine start-up and welcome the new monopoly Googlesoft!”
The facts on The Independent’s new 20p quality newspaper i, plus reactions so far…
Neil Mortensen, MRG co-chair, says media measurement needs to drive the market because otherwise we will “wake up in a decade and find our media planners, media owners and brands at the mercy of the “click” and not the consumer”.
Nielsen’s latest wire post unveils the numbers and demographics of people accessing the Times paywall for the first time…
BBC One’s long-running Spooks attracted the highest ratings during last night’s 9pm to 10pm prime time slot with a peak audience of 5.2 million viewers.
informitv’s William Cooper comments on Sky’s new video on demand offering, which has been some time in coming and still has limitations.
Cheryl Cole gave an extra boost to ITV1’s already popular weekend line-up with a performance on Sunday night’s X Factor results show and a emotional interview with Piers Morgan on Saturday evening.