The art of predicting what is going to happen to television advertising revenue may be more difficult than ever, but that did not stop the panel at MediaTel’s TV Summit from trying.
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During the course of Adam Crozier’s interview at the MediaTel TV Summit on Thursday he was asked by Raymond Snoddy why ITV did not buy Channel 5.
Nigel Gwilliam, digital consultant at the IPA, says technology is driving breakneck change in the media world, but when it comes to working with agencies, online media owners have discovered there are few things like good old-fashioned customer service. It’s time for us to celebrate this new found maturity with the MOAs…
informitv’s William Cooper makes an early assessment of Virgin’s new DVR: “Slick and a vast improvement”.
In one of the more feisty and open debates heard on the subject, CRR continued to divide industry opinion at yesterday’s TV Summit, although with the ITV CEO Adam Crozier’s final words on the subject, delegates may have left the event thinking that a change may not be too far away.
In five years time, ITV will have “delivered on strategy; re-balanced the business (advertising revenue is an over-reliant 74% currently); be leaders in great content; and have taken adavntage of new platforms.”
Julia Hutchison, COO at the APA, says the latest NRS figures represent “a clear sign that passion for and investment in editorialised branded content is still soaring”…
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders whether mobile operators will really make a go of app-stores…
The latest NRS figures for October 2009 to September 2010 show fairly substantial year on year losses for most titles in the daily category, with the exception of the Daily Star, which posted a slight 0.3% increase in readers.
Even before the panel discussions got under way at the MediaTel Group TV Summit this morning, there was surprising news for the 160 senior delegates to take in.