It’s summer, and the spirit of fun is upon us at the Future Foundation – so this month’s article focuses on games, gaming and just how serious the business of fun has become…
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The Institute of Practitioners in Advertising (IPA) unveiled its much-anticipated TouchPoints3 Hub survey today, which promises to be a real game-changer compared to the previous two waves.
According to Unicast, connecting with family and friends this summer is the highest priority of American female internet users. 76% of them said they planned to use the internet for this reason.
AOL UK has announced that they will be working with ITN in a video clips deal, as the online firm continues to try and establish itself as a content rich destination.
ITV1’s Midsomer Murders won the 9pm to 10pm slot last night, securing a peak of 4.1 million viewers.
Stuart McDonald, head of insight and trade marketing at News International, aims to convert the few remaining fence sitters: “If you’re reading this unsure as to whether you should subscribe to IPA TouchPoints, permit me to provide you with some guidance”…
Jeremy Copp, Vice President Mobile, Europe at comScore, introduced the Mobile Advertising Seminar at Media Playground on 3rd June 2010, with a study of mobile as a media channel.
Over 177 million U.S. Internet users watched video content in June – slightly down from the 183 million in May.
According to comScore, US internet users viewed over 4.3 billion video ads in June 2010.
On Monday 2 August, Top Up TV will bring Sky Sports 1 and Sky Sports 2 to over 10 million Freeview homes in the UK, joining ESPN to form the new ‘sports pack’.