News Corporation is planning to launch its digital news platform before Christmas, said to be called ‘Project Alesia’ internally.
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Dean Wilson, UK managing director at Active International, gives some practical advice for media agencies looking to form partnerships with corporate trade companies (which allow brands to sell under-performing assets in return for trade credits)…
The Apprentice made a banging comeback to BBC One last night, pulling in more than 6.6 million peak viewers during the all-important 9pm to 10pm slot.
In response to Raymond Snoddy’s latest local TV solution, Robert Kenny, MD at Human Capital, talks numbers: “Perhaps I’ve just had a bad pint, but local TV economics still give me a headache”…
IMD and Clearcast have extended their partnership in a bid to develop a data transfer system for VoD platforms.
Raymond Snoddy believes he has found the solution to the local TV conundrum – something, he says, that has been under our noses all along and would work (a light-bulb moment that happened in a pub on the way to a QPR game no less)…
In the run up to MediaTel Group’s Future of National Newspaper event last week, Toluna ran an instant 3-hour online poll with 1,000 respondents. Click here to see the results…
Ipsos MediaCT’s Gareth Deere unveils some interesting insights from a recent user-centric trial, which measured respondent’s mobile media consumption…
James Palmer, a senior planner, continues the newspaper trading debate…
BBC One’s new prime time documentary Kids in Care attracted the highest ratings during the all-important 9pm to 10pm slot last night.