Scottish and Newcastle worked with Incentivated to encourage drinkers to purchase Strongbow cider by offering them a free pint during “Bowtime” in their local pubs and bars.
More Uk articles
Save the Children worked with Incentivated at short notice to mobilise support for a ceasefire during the Gaza crisis.
Ocean Outdoor has unveiled the second in a series of bespoke new digital advertising towers in the capital.
Recycle for London worked with Incentivated to communicate with a younger audience in a fun and engaging way to educate users about recycling.
Iain Chapman, sales director, Ocean Outdoor, takes a look back at 2009 and tells us what to expect from outdoor next year.
A three-headed presentation at yesterday’s MRG one day conference took the audience through the new forthcoming mobile media metric (MMM).
IPC’s men’s magazine Loaded has been revamped, backed by a six figure marketing campaign.
The Media Research Group’s One Day Conference in London started and finished on a high, with some interesting insight and recession-busting talk in between.
Freeview has announced that it is now the main TV service in 10 million UK homes.
The Radio Advertising Bureau is launching a new tier of measurement for local and regional radio advertisers outside of London on its research tool, RadioGauge.
