The private ownership of most of the radio industry is a big positive which allows it to focus on its long term future, according to panellists at this morning’s MediaTel Group ‘Future of Radio’ seminar.
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The Wall Street Journal has confirmed that it is to start charging for access to its mobile reader application.
Millennials – 18-25 year olds – around the globe are receptive to digital marketing messages, according to Epsilon’s new Global Consumer Email Study.
Celebrity endorsement is still an effective marketing tool although consumer appetite for it is waning, according to new MEC MediaLab research.
Andrew McGuinness, founding partner of Beattie McGuinness Bungay, has been named as the new chairman of the the Advertising Association.
This week’s column finds Raymond Snoddy ruminating on CRR, product placement and the Tony Ball appointment saga.
Our latest GfK research report, written by Susannah Palmer, looks at the research firm’s talent measurement system, Talent Tracker.
A survey from the Department of Culture Media and Sport has found that 65% of viewers support a small part of the licence fee being used to subsidise regional news on other channels.
Total US broadcast television ad revenues were down 12.8% year on year in the second quarter of 2009, according to new research.
Digital satellite TV service Freesat has seen sales increase 50% over the summer, hitting 600,000 in total.