New UK research from Nielsen Online reveals that 50-64-year-old users account for 22% of the entire Twitter audience, compared with just 11% of 18-24-year-olds.
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The Economist plans to start charging readers for access to its online news content in a bid to keep pace with News Corporation, which is to introduce a paid-for model for access to The Sun and The Times’ websites.
Danny Boyle’s Slumdog Millionaire is just one of the films released this year that has helped boost cinema admissions to the highest they’ve been in over seven years.
Heightened brand engagement and growing consumer adoption of mobile internet services will cause a sharp increase in expenditure on mobile internet advertising, a new report from Juniper Research has found.
The British Medical Association has called for a total ban on alcohol advertising, including sports events and music festival sponsorship.
The digital switchover will reach its millionth home this week, with analogue channels permanently turned off in two areas of the UK.
BBC One’s Waking the Dead series secured the highest ratings during the all-important prime-time slot last night with 6.3 million peak viewers.
Media buyers will be increasing online video advertising budgets by 50% over the next 12 months, according to new research.
Skype has signed a new deal with CNN International to sponsor its ‘Connect the World’ segment as part of the company’s global ad campaign.
Five has signed a five-year deal to air a live interactive gambling show, SuperCasino, following rule changes made by Ofcom in May.