Social media users are much more likely to search for specific brands and products, and consider purchasing, which in turn increases click-through rates on a brand’s paid search ad, according to new research from GroupM and comScore.
Showing 21081-21090 of 63,121
More Uk articles
The wait is over … Shortlist Media has finally realised there is a big, massive, huge gap in the market for a female version of its successful male-counterpart, Shortlist magazine.
Looks at recent developments within the IPTV market and includes latest industry forecasts and current marketplace dynamics.
BBC One’s new Criminal Justice series secured the top spot during the prime time slot last night with a high of more than 4.8 million peak viewers.
Simon Rees, founder of Digital Planet, looks at what the media industry can do to support a more sustainable future …
The Economist is erecting a paywall around online content which is more than 90 days old, beginning next Tuesday (13 October).
Perform has turned down ITV’s six-figure bid for the rights to show highlights of the England v Ukraine match on terrestrial television.
Looks at recent developments within the DTR market and includes latest industry forecasts and current marketplace dynamics.
The first issue of the free women’s weekly magazine Stylist is due to hit the streets tomorrow.
Google has appointed Torsten Schuppe as its first marketing director for the UK and Ireland.