A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers. The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue… Continue reading Freeview To Be Digital Switchover Winner
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The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets. Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise
Advertising expenditure is forecast to increase by up to 36% in real terms over the next twelve years, according to the latest Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association. The forecast says that after a strong performance in 2004, and a slowing of… Continue reading Ad Expenditure Forecast To Increase By Over 36%
Analysts at Ovum have questioned BT’s announcement that it now has more than one million registered consumer customers for its Voice over Internet Protocol (VoIP) services, BT Broadband Talk and BT Softphone, six months earlier than projected, saying the figures are not entirely accurate.“BT’s statement is worded rather loosely – it implies that BT has… Continue reading Analysts Question BT’s VoIP Success
Daily Newspaper MarketThe nation’s daily newspapers once again saw their overall circulation decline, dropping by just over 3% year on year for December 2006.It was a dismal picture across all sectors, with the Popular titles suffering the most significant losses. The Daily Mirror felt the largest dip, losing around 138,000 issues, or more than 8%… Continue reading ABC National Newspaper Round-Up: December 2006
AOL UK is currently carrying out tests on a brand new TV guide which will include a search engine so that users can find videos online and programme their personal video recorders.The TV guide, currently in its beta testing phase, is available to visitors to the http://tvguide.aol.co.uk website and there will be a further roll-out… Continue reading AOL Tests TV Listings Service
The Office of Fair Trading (OFT) has issued a statement asking for interested parties to comment on the deal which saw BSkyB acquire a 17.9% stake in ITV.The statement from the OFT said: “The OFT believes that it may be the case that a relevant merger situation has been created since Sky and ITV may… Continue reading OFT Invites Comments On Sky Stake In ITV
In December the London Lite closed the gap on thelondonpaper, increasing its circulation by around 5,500 copies from November to December.Meanwhile thelondonpaper suffered a drop of around 14,500 copies over the same period, to leave it with a total circulation of over 410,000, whilst the London Lite‘s grew to over 400,000.The Evening Standard once again… Continue reading London Lite Closes Gap On thelondonpaper
Daily Newspaper MarketThe nation’s daily newspapers once again saw their overall circulation decline, dropping by just over 3% year on year for December 2006.It was a dismal picture across all sectors, with the Popular titles suffering the most significant losses. The Daily Mirror felt the largest dip, losing around 138,000 issues, or more than 8%… Continue reading ABC National Newspaper Round-Up: December 2006
The February issue of Future’s Pregnancy Baby & You, on sale from January 16, sees the magazine undergo a complete redesign, incorporating elements of more traditional lifestyle titles.The revamped magazine features advice and support, with increased focus on encouraging busy women to embrace pregnancy and motherhood while retaining a sense of their own identity and… Continue reading Redesign For Pregnancy Magazine
