IPC’s Look magazine is to launch a bus advertising campaign covering all key UK conurbations, including West Yorkshire, Tyne & Wear, Belfast, Strathclyde, East Midlands and Greater London.The creative for the campaign has been developed by Hurrell & Dawson and the activity has been planned and bought by MediaCom.Sue Coffin, Look marketing consultant, said: “Look… Continue reading Look Launches Bus Ad Campaign
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ComScore Networks has announced that 747 million people, age 15+, used the internet worldwide in January 2007, a 10% increase versus January 2006. Among the top 15 countries (ranked by penetration), internet audiences in India, the Russian Federation and China increased the most in 2006, growing 33%, 21% and 20% respectively. China now represents the… Continue reading Worldwide Internet Usage Increases
Jason Trout, magazine sales director at Emap Advertising, discusses how the company’s new research has revealed the ‘new’ women’s weekly format as a potentially untapped resource for advertisers…The focus of the recent consumer magazine ABCs was dominated by the decline in the men’s market and the demise of the youth market. Far fewer column inches… Continue reading The ‘New’ Weeklies
The number of video game consoles in US television households has expanded by 18.5% since the fourth quarter of 2004, according to a new report from Nielsen Wireless and Interactive Services, a service of The Nielsen Company. In the fourth quarter of 2006 there were 45.7 million homes with video game consoles, representing 41.1% of… Continue reading Number Of Games Consoles In US TV Households Increases
Archant’s operating profits for 2006 fell 6.8% to £29.5 million, although the group said that it had performed robustly in challenging conditions for the media industry. Continued progress in magazines and contract publishing saw profits in those businesses, including acquisitions, up 23.7% at £6.1 million, up from £5 million in 2005. In a statement to… Continue reading Archant’s Operating Profits Decline
The decision to move popular US import drama Grey’s Anatomy to Sunday night hasn’t seen the show pick up any extra viewers for Five.The two-hour double bill opening for the second season attracted ratings of 746,000 and 768,000, down by nearly a million compared to 1.7 million for the opening episode of the first season.Channel… Continue reading Schedule Reshuffle Does No Favours For Five
SMG has announced that Jamie Mathieson and Lord Waheed Alli are to join the company’s board of directors as non-executive directors. Jamie Mathieson (52) is the executive chairman of Brewin Dolphin Holdings PLC. He was previously a non-executive director of Scottish Radio Holdings until its sale to Emap, and is currently a non-executive director of… Continue reading SMG Appoints Non-Executive Directors
Julian Bellamy, controller of BBC3, has returned to Channel 4 as head of programmes, whilst Kevin Lygo has been promoted to the new role of director of television and content at the channel.Bellamy, who joined BBC3 in 2005 following two years with Channel 4, will report directly to Lygo and have commissioning responsibility for programming… Continue reading Bellamy Returns To Channel 4
Endemol chief operating officer Tom Barnicoat has stepped down, with Barnicoat now expected to launch a management buyout of the television producer. There has been mounting speculation that Barnicoat is preparing a buyout of Endemol, and now that he is a free agent, he will be able to do so. Telefonica executives met last month… Continue reading Endemol Chief Operating Officer Steps Down
The BBC and IBM have made a strategic alliance which follows the signing of an agreement for a framework outlining several joint projects between the two companies.The BBC says that one of the first projects will focus on applying state-of-the-art image/video search technologies to CBeebies and CBBC programmes.This IBM research system, code-named “Marvel”, has the… Continue reading BBC Strikes Deal With IBM
