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Commercial television advertising impacts in the UK during 2006 increased year on year by 1%, according to BARB data from TV marketing body Thinkbox.Over two billion TV ads were viewed every day on average in 2006, with 16-24 year olds increased their viewing of TV ads by almost 4%. ABC1 adult impacts grew by 0.6%… Continue reading UK Consumers Watch More Than Two Billion Ads A Day

Alex Russell has moved from agency MPG to join IPC Southbank as its new group advertising director, responsible for the group’s women’s glossies including Marie Claire, Homes and Gardens, InStyle and Woman and Home.Currently head of press at MPG, Russell previously ran the LVMH portfolio as well as key brands in the motors, finance, entertainment… Continue reading Russell Set To Boost IPC Women’s Weekly Portfolio

ITV1 lost nearly 4% points from its viewing share during December, whilst multichannel viewing increased at a similar rate year on year.In digital homes, however, all terrestrial broadcasters except ITV1 displayed increases in viewing share, as strong Christmas programming dominated the December schedules.All ViewingAcross December, ITV1 saw its share fall to 18.4%, compared to 22.3%… Continue reading Television Viewing Round-Up – December 2006

Sky is to launch a large scale marketing campaign to promote a triple-play offering of broadband, TV and telephone.The new package, called See, Speak, Surf, has a £20 connection fee and customers will also have to pay BT line rental of £11 per month.The TV package will include all of Sky’s basic channels, including Sky… Continue reading Sky To Launch Triple Play Bundle

The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets.Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting across… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise

Daily Newspaper MarketBritain’s national newspapers suffered a slump in readership year on year for the six-month period to November 2006, with Daily titles dropping almost 5% overall and the Sunday market feeling a 3.3% total fall.The Daily Telegraph and the Independent were the only Daily titles to boost their readership, whilst all other papers in… Continue reading NRS National Newspaper Round-Up: November 2006

Initial audited figures reveal that Channel 4’s post-tax surplus fell to £20 million last year from £48.5 million in 2005, whilst advertising on the channel fell to about £665 million from £706 million over the same period. According to a report in today’s Guardian, the broadcaster’s digital channels softened some of the impact of this… Continue reading Channel 4 Sees Ad Revenues Fall

A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers. The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue… Continue reading Freeview To Be Digital Switchover Winner

The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets. Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise

Advertising expenditure is forecast to increase by up to 36% in real terms over the next twelve years, according to the latest Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association. The forecast says that after a strong performance in 2004, and a slowing of… Continue reading Ad Expenditure Forecast To Increase By Over 36%