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Communications regulator Ofcom has said that it is appropriate and necessary to adopt restrictions intended to significantly reduce the exposure of children under 16 to HFSS advertising.The watchdog has now completed its review of the long-running debate on the television advertising of junk food to kids, and will now begin to phase in the scheduling… Continue reading Ofcom To Phase In HFSS Restrictions

The BBC Trust has put off making a decision on whether to allow adverts on the BBC’s international website until later this Spring.In a statement, the Trust said: “For the BBC to meet its purpose internationally, it must invest more online. It cannot use the licence fee for this purpose.“One option is to carry advertising… Continue reading BBC Trust Defers Online Ad Decision

In-game advertising has taken a step forward today, with the announcement that phone giant Nokia has teamed up with digital communications agency Hyper to produce an online advergame using real film footage.Nokia is launching a unique online experience to promote the Nokia Multimedia Car Kit CK-20W. Digital communications agency Hyper spent three days with gaming… Continue reading In-Game Advertising Takes Its Next Step

Graham Dene has been recruited by GMG Radio to front the breakfast show on its soon to be relaunched London station Smooth.Dene will be part of the new look Smooth as it changes format from a jazz and soul station to an easy-listening one aimed at the over-50s on March 26.There are however, rumours that… Continue reading GMG Radio Wants Dene For A Smooth Breakfast

BBC Staff, together with a group of MPs, have written a letter to the BBC Trust urging it to reject proposed advertising on its BBC.com international website.The letter, published today in national newspapers, was signed by 10 MPs and follows an Early Day Motion submitted by Labour MP Austin Mitchell.The MPs are concerned that hosting… Continue reading MPs And Staff Say No To BBC Web Ads

Sir Martin Sorrell, head of WPP, has said that those in charge of running media companies should make sure that they keep up with the shift in power taking place in the media industry.Sorrell, speaking yesterday at a Chrysalis event, said that media owners need to get their heads around the fact that profitability will… Continue reading Sorrell: Media Owners need To Keep Pace With Change

The increasing power of digital media and the new ways in which consumers use the media to communicate are central to the future of the industry, according to Sir Martin Sorrell, CEO of WPP. Sorrell, speaking to LBC’s Nick Ferrari at a Chrysalis event, said that a significant shift is taking place which will see… Continue reading Sorrell: New Media Central To Future Of Industry

Five has replaced Nick Thorogood, controller of its digital channels Five Life and Five US, with Hannah Barnes, currently managing editor of Sky One, Two and three.In his role as director of programming, Barnes will oversee Five’s digital channels, Five Life and Five US, which were both launched last October (see Five To Launch Two… Continue reading Five Digital Controller Replaced

De Agostini, the Italian publisher, is understood to be preparing a bid for Endemol, the producer of Big Brother. It is believed that De Agostini has hired US bank Citigroup to examine the possibility of making a bid for the 75% stake which Telefonica could be putting up for sale (see Telefonica Board Meets To… Continue reading De Agostini Could Make Endemol Bid

Life On Mars remained strong against the brawling scenes of the Champion’s League, luring almost 5.5 million adults to BBC One once again, compared to the football’s average of 4.6 million.The 1970s time-glitch crime drama gave the channel a 24.2% viewing share, up slightly from its series two debut last week (see Life On Mars… Continue reading Life On Mars Battles Champion’s League Brawl