Internet operator Yahoo! is to begin billing itself as a broadcast platform, with the company’s chief executive, Terry Sempel, stating that the company offered other broadcasters the best chance of generating revenue from their archives.Speaking at the Royal Television Society conference in Cambridge, Sempel told delegates that Yahoo!’s online search is an ideal way to… Continue reading Yahoo! To Create Online Television Platform
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Media and communications group, Aegis has announced plans to purchase an initial 52% equity stake in Russian media company, Komandarm, trading under the name Vizeum Russia, with the agreement allowing Aegis to acquire the outstanding equity by 2009. The purchase price for 100% of the equity will be comprised of an initial consideration and a… Continue reading Aegis Extends Reach In Russian Media Market
The North American mobile phone market is getting close to saturation, with a 70% to 80% penetration rate, according to US analyst eMarketer. Mobile phone service revenue has tripled since 1998, roughly keeping pace with growth in the subscriber population, with average monthly bills increasing at a similar pace. Despite the strong subscriber base, mobile… Continue reading US Mobile Phone Base Close To Saturation
Online sales in the US are forecast to reach $329 billion in 2010, up from $172 billion this year and accounting for 13% of total US retail, according to new research from Forrester Research. Travel is predicted to remain the largest online retail category, rising to $119 billion in 2010, up from $63 billion in… Continue reading US Online Sales To Hit $329 Billion In 2010
Internet access in the UK is continuing to increase, with Continental Research’s Internet Report Autumn 2005 showing the medium to be in good health. According to Continental, the number of homes with internet access has risen by 6% in the last year, with 1.5 million new homes coming online, taking the total of users in… Continue reading UK Internet Adoption Continues In Strength
Daily Newspaper MarketThe daily newspaper market continued to see readership decline during July, with only the Times and the Guardian achieving any year on year increase in readers.The Guardian saw a particularly strong performance, with its readership for July adding 25.1% year on year. The Times also achieved a rise, adding 11.5% in the same… Continue reading NRS National Newspaper Round-Up: July 2005
August saw a number of issues concerning the future of the television market, with predictions for the impact of new technologies within the arena and the effect that the expanding digital market place will have on advertisers. A report published at the beginning of the month by Packaged Facts, a division of MarketResearch.com, found that… Continue reading INSIGHTanalysis: Media Healthcheck – August 2005
Culture secretary Tessa Jowell is reportedly considering a one-off cash payment to Channel 4 in order to secure its future following digital switchover, with a paragraph dropped from her speech to the Royal Television Society convention in Cambridge indicating that she is in favour of financial aid to the broadcaster in the near future.The missing… Continue reading Jowell Mulling Licence Fee Gift To Channel 4
Television viewing figures have continued to fall for the third quarter in a row, with average daily hours of viewing across all TV down to 3.45 hours, compared to 3.50 hours compared to the same quarter in 2004, according to the latest IPA Trends in TV report. The IPA showed that the second quarter of… Continue reading TV Viewing Figures Continue To Slide
The IPA has elected six new agencies into membership at its quarterly council meeting, welcoming several specialists in full service, marketing communications, digital media, direct response, and media planning and buying.The new members, Albion, Chalk & Ward Advertising, Connect Advertising & Marketing LLP, Summit Media, MediaVest (Leeds) and Total Media Direct takes the total number… Continue reading IPA Elects Six New Member Agencies
