More Uk articles

David Elstein, former chief executive of Five and current chief executive of Hallmark, has lashed out at the Government’s plan for digital switchover, branding the exercise “almost completely unnecessary” and claiming it is designed purely to “reinvent spectrum scarcity.”Speaking on BBC Radio 4’s You and Yours programme, Elstein said: “Digital switchover for me an amazing… Continue reading Switchover ‘Completely Unnecessary’ Says Elstein

Media owners need to master effective convergence of their online and offline properties if they are to survive in the future, according to the Financial Times, which this month launched its first electronic version specifically for handheld devices.Speaking at the Ad:Tech London conference this week, the FT’s director of online publishing Nigel Pocklington explained that… Continue reading FT Boss Claims Convergence Is The Key To Success

Emap’s Q magazine will publish with two special edition covers next month, commemorating John Lennon’s 65th birthday with the special issue and free 14 track CD of Lennon covers.The collector’s edition will hit newsstands on 1 October, with covers featuring either a young John Lennon or one the Beatle later in life.The Lennon Covered CDs… Continue reading Q Prints Double Covers For Lennon’s Birthday

Emap is to hold free seminars to promote understanding of the imum generation, building on its research with QuickWise Brand Research and provide fresh insights into the UK’s changing parenting market.The research, carried out in partnership with Emap’s Mother & Baby and Pregnancy & Birth brands, seeks to create a continuous research programme into Britain’s… Continue reading Emap Seminars Offer Insight Into Parenting Sector

Pay per call marketing looks set to become the next “big idea” in online marketing, according to industry experts, with a potentially massive advertiser base of those companies currently without an online presence.Speaking at yesterday’s Ad:Tech London conference, Stuart Veale of venture capitalist firm Beringea explained that 75% of businesses in Britain are currently without… Continue reading Pay Per Call The Next ‘Big Idea’ In Online Marketing

Advertising and marketing communications company, Omnicom has announced plans to invest in a global expansion of its PHD media network, extending its presence in markets across Europe, Asia and Africa. Omnicom will launch the new offices by taking resources from its existing Media Group offices, with the expansion beginning in the final quarter of 2005… Continue reading Omnicom Extends PHD’s Global Reach

Chrysalis radio has announced plans to launch a new independent division to develop audiences and revenue through listener understanding. The company’s new Insight department will work across Chrysalis Radio’s entire brand portfolio including Heart, LBC, Galaxy and its digital station Arrow, taking responsibility for listener engagement, database management, research, agency and client development and trade… Continue reading Chrysalis Radio Launches Insight Division

Local newspapers in the US attract 19% of local internet readership with eMarketer revealing that they hold the top spot among the city’s online readers for internet newspaper sites. The analyst showed that The Washington Post managed to reach about 30% of its local market, followed closely by the Boston Globe at 28.3% and the… Continue reading Online Newspapers On The Rise

Student TV network, SUBtv, has signed a year-long sponsorship deal with Titan Poker, extending its gambling credentials and creating a bespoke, student-facing poker site where SUBtv will arrange online tournaments.The promotional activity builds on SUBtv’s highly successful promotion of US-based PokerStars.com through its network earlier this year, which saw nearly 800 players from 60 universities… Continue reading SUBtv Extends Poker Events With Branded Tournament

Over 60% of advertisements in regional newspapers and 68% in popular magazines fail to comply with new advertising regulations, according to a review carried out across the UK by the Office Of Fair Trading (OFT).The nationwide review found a poor rate of compliance with the Consumer Credit Advertisements Regulations, with most of the breaches concerned… Continue reading Adverts Fail To Comply With Industry Standards