Advertisers are missing out on a large percentage of the adult population, with a new study from Carat revealing the high spend potential of Britain “singletons.” The report breaks the group down into four definitive types: Social Butterflies, Achiever Beavers, Pippa Pans and Silvertons, claiming that few brands are maximising the spending power of singles… Continue reading Advertisers Fail To Target UK Single Market
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Triple play services, comprising of voice, video and data look set to overtake broadband adoption in Europe, with a new study by Booz Allen Hamilton claiming that by 2010 more than half of European homes will have the option of digital television offering the technology. Commenting on the findings, Thomas Kunster, Booz Allen Hamilton partner… Continue reading Triple Play To See Surge In Popularity
Publishing group, Pearson, has acquired US professional testing business, Promissor, from Houghton Mifflin for £42 million, bringing with it educational contracts for the UK’s largest educational vocational awarding body, City and Guilds. Pearson will combine Promissor with its existing professional testing company, Pearson VUE, expecting the purchase to be earnings enhancing from 2007. Commenting on… Continue reading Pearson Buys US Testing Business
French entrepreneur and Havas chairman, Vincent Bollore, has continued to acquire shares in UK marketing firm, Aegis, purchasing a further 2.9 million shares pushing his stake in the company to 25.47%. Bollore has steadily been increasing his share in Aegis, fuelling industry speculation of a possible merger between the UK media company and Havas, of… Continue reading Bollore Pushes Aegis Stake To 25.47%
Newspaper reports over the weekend have claimed the Guardian Media Group (GMG) is preparing to sell off its non-national newspaper titles, including the high profile Auto Trader series, in a move which could raise £1.7 billion. The sale would see GMG part company with Trader Media, its classified automotive division, as well as a possible… Continue reading GMG to Sell Auto Trader
Sir Victor Blank, chairman of Trinity Mirror has announced that he will be retiring from the Board at the company’s annual general meeting in May. The outgoing chairman took up the position at the Mirror Group in July 1998, overseeing the merger between Trinity and the Mirror in 1999. Commenting on his departure, Sly Bailey,… Continue reading Trinity Chairman To Step Down
UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006
Newspaper reports over the weekend have claimed the Guardian Media Group (GMG) is preparing to sell off its non-national newspaper titles, including the high profile Auto Trader series, in a move which could raise £1.7 billion.The sale would see GMG part company with Trader Media, its classified automotive division, as well as a possible sale… Continue reading GMG Mulling Asset Auction, Newspapers Claim
Today sees GCap Media launch the first ‘national-local’ network in UK radio, with eleven of its The Storm DAB licences rebranded under the Xfm network.The move will see a localised service offered to three DAB regions in the North East, South Coast and the Midlands, while a national service is broadcast to the remaining non-London… Continue reading GCap Widens Xfm Coverage With DAB Rebrand
Rula Lenska’s departure from the Big Brother house on Friday saw the station achieve the highest 16-34 audience of the evening, but was topped by BBC One’s Judge John Deed in the battle for adult audiences.The 9pm eviction show saw 1.9 million 16-34 year olds tune in to see the 57 year old actress leave… Continue reading Judge John Deed Overrules Big Brother Eviction
