Carat, part of Aegis Group plc, has slightly upgraded its 2005 global advertising expenditure forecast to 5.2%, up from the previously predicted 5%, with the increase primarily driven by growth in Asia. At the current growth rate the Asian advertising market is thriving and is predicted to overtake Europe in spend by 2008. Carat has… Continue reading Carat Upgrades 2005 Global Adspend Forecast To 5%
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HDTV is set for a massive uptake, with 28.6 million high-definition television sets predicted to be in homes world-wide by the end of 2005, increasing to a massive 106.2 million by 2010, according to the latest report from Informa Telecoms & Media. The new research forecasts the US to have 16.5 million HDTV homes by… Continue reading HDTV To Reach 106.2 Million By 2010
Interactive television looks set for substantial growth, with a new study from Kagan Research forecasting 69 million digital subscribers to be equipped with interactive platforms by 2009, representing more than half of the television households in the US. According to Kagan, interactivity is expected to expand either through growth of the installed base of set-top… Continue reading Interactive TV To Hit 69 Million In US By 2009
Hachette Filipacchi UK’s new Psychologies magazine launches tomorrow, offering readers a glossy insight into the lives of “Third Wave Women”, with editorial reflecting a female reader whose needs are not currently met by other women’s magazines.The magazine is the first to create a new “Positive Living” section and gives readers a barrage of features on… Continue reading Hachette’s Psychologies Launches Tomorrow
The BBC has announced plans to trial electronic labelling of programmes to protect viewers using its online services from inappropriate content.The move, which comes ahead of the launch of the Corporation’s on-demand software, MyBBCPlayer, will protect those viewing online programme streams through passwords for ‘challenging’ content, featuring strong language, scenes of a sexual nature or… Continue reading New Ratings System To Protect BBC Online Viewers
Teen magazine Sugar has signed cosmetics company, Rimmel, for the fifth consecutive year as the headline sponsor of the annual Sugar/Rimmel London Model Competition.The event takes place in seven major shopping centres across the nation during October 2005, with thousands of girls nation-wide receiving the opportunity to meet the world’s top model scouts and celebrities.Six… Continue reading Rimmel To Sponsor Sugar’s Model Competition
Virgin Radio has signed madcap comic Vic Reeves to its schedule in his own night-time slot, following a successful stint as stand in presenter for Suggs’ Party Classics show.The legendary comedian will front his own show every Wednesday and Thursday night between 7 and 10pm, starting from 21 September.The new show promises a mix of… Continue reading Reeves Joins Virgin Radio Line Up
The UK cinema industry enjoyed a total of 16 million admissions in July, making it the strongest month so far this year, despite a slight year on year loss due to two of the most popular films of 2004, Shrek 2 and Spiderman 2 both released in July 2004.According to figures released by the Cinema… Continue reading Cinema Admissions In July Strongest In 2005
IPC ignite! managing director has announced that Kevin Heery, head of ignite! online and Andrew Sumner, publisher of Uncut magazine will be joining the IPC ignite! board, with Heery assuming the role of director of digital development and Sumner to publishing director.Heery joined ignite! in April 2001 as technical and production manager on the award-winning… Continue reading Heery Any Sumner Join IPC ignite! Board
Media communications and market research group, Aegis, has announced the acquisition of Australian company, Market Equity, adding the business to its international market research arm, Synovate. The £11.7 million deal will see Synovate quickly integrating Market Equity into its global network, giving existing clients in Australia immediate access to all Synovate research solutions and to… Continue reading Aegis Strengthens International Hold
