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BBC One came out on top in a head to head with ITV last night, competing with its rival in a night of soap excitement as the Mitchell brothers returned to Eastenders‘ Albert Square.The return of lovable thugs Phil and Grant drew a massive 11.4 million viewers to BBC One between 8-8:30pm, with a peak… Continue reading Mitchell Brothers’ Return Boosts BBC

ITV was the only terrestrial broadcaster not to see a revenue increase during September, with a dip of 4.3% year on year pushing the company’s total down to just under £152 million.The broadcaster’s management team are reported to be considering a reshuffle for its late evening schedules, with a move for the late evening news… Continue reading TV Market Round-Up – September 2005

The BBC has concluded an investigation into an alleged use of product placements, finding that while the incident in question was not in breach of guidelines, certain other practices at the Corporation require closer scrutiny.The review was sparked by allegations in the Sunday Times that free or reduced-cost goods could secure product placement and product… Continue reading BBC Has Room For Improvement After Product Placement Claims

Emap’s regional rock and indie station, Kerrang 105.2, is to launch a major marketing campaign over the next month, promoting the breadth of its playlist to the West Midlands area.The marketing push will comprise a wide-reaching poster campaign including some of the world’s biggest selling artists, including Stereophonics, Oasis, Coldplay and the Killers.Adrian Serle, managing… Continue reading Marketing Push Planned For Emap’s Kerrang!

Indie station Xfm is to revamp its DJ line-up in the coming months, as Lauren Laverne takes over the Breakfast show from Monday to Thursday, while the station gears up for the weekend throughout the whole of Friday.The station hopes to give listeners a lift on Fridays from the moment they wake up, as Xfm… Continue reading Xfm Shakes Up DJs To Give Listeners Friday Feeling

Saturday night saw ITV’s X Factor come out on top in a talent show faceoff with the BBC’s Strictly Come Dancing, as a peak of 7.9 million viewers tuned in for the programme’s first half, followed by 7.1 million for the results an hour later.The programme’s first half averaged 6.9 million viewers, with a share… Continue reading ITV Proves It Has The X Factor

Newspaper reports over the weekend suggest that the European Commission could be close to a deal with the Football Association to re-think the sale of television football rights in Britain.According to the Sunday Telegraph, the EC is close to a deal “in principle” to split coverage of the Premier League tournament into six packages of… Continue reading Sky Tight Lipped As Football Rights Debated

IPC’s Practical Parenting has signed as the sponsor of the Baby Channel’s twice daily Pregnancy & Birth programme in order to widen its reach.The programme airs between 10-11am and 4-5pm, featuring advice from leading obstetricians and midwives on healthy pregnancy. The programme also provides practical tips from recent new mums on what to expect.The 10-month… Continue reading IPC Targets New Parents With TV Tie-Up

French entrepreneur Vincent Bollore has increased his stake in Aegis pushing his shares up to 20.22% from the 20.13% announced last Friday, furthering industry speculation over his intentions towards the media and communications company (see Bollore Surpasses 20% Share In Aegis). Bollore has been steadily increasing his presence in Aegis, with the latest purchase made… Continue reading Bollore Raises Aegis Stake Further

Media agency ZenithOptimedia projects global advertising expenditure to increase by 5.2% this year, a slight upward revision from its earlier prediction of 4.7%. In its latest forecasts, Zenith claims that Brazil, Russia and China will supply 27% of world-wide advertising growth in 2005, while the USA will remain the largest contributor to global adspend, providing… Continue reading Zenith Revises Global Adspend Up To 5.2% For 2005