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WPP has joined the growing list of businesses interested in acquiring media buying group Aegis, with the company reportedly considering a bid for the British firm’s research arm. Meanwhile, French entrepreneur Vincent Bollore has further increased his stake in the company, fanning the flames of speculation surrounding his intentions, and securing 12.63% of the firm… Continue reading Bollore Raises Stakes As WPP Shows Interest In Aegis

Media buying firm Aegis has confirmed that preliminary discussions over merger possibilities have been held with “more than one” potential bidder, casting further doubt on French firm Publicis’ chance of success in securing a swift takeover proposition.Aegis, which owns media buying firms Carat and Vizeum, said in a statement this morning that “representatives and advisers… Continue reading Aegis Confirms Rival Bids For Takeover

GCap’s London-based indie station Xfm has backtracked on its denials yesterday that drivetime host Lauren Laverne is to scoop its high profile Breakfast Show, confirming this morning that she will succeed outgoing Christian O’Connell within weeks.The move will make Laverne the Capital’s only female breakfast host, as station newcomer Lucio takes the reigns of her… Continue reading GCap Backtracks To Give Laverne Xfm Breakfast

Britain’s mobile internet services are coming of age. With more handsets than residents, the UK leads the way in mobile technology, although advertising to this increasingly mature sector requires specific strategies. Nick Wiggin, chairman of the Mobile Marketing Association, explains the hurdles faced by marketers in tackling the growing mobile sector…It was interesting to see… Continue reading Mastering Mobile Markets

WPP has joined the growing list of businesses interested in acquiring media buying group Aegis, with the company reportedly considering a bid for the British firm’s research arm.Meanwhile, French entrepreneur Vincent Bollore has further increased his stake in the company, fanning the flames of speculation surrounding his intentions, and securing 12.63% of the firm.WPP’s interest,… Continue reading Bollore Raises Stakes As WPP Shows Interest In Aegis

Video search engine Blinkx has become the latest operator to provide personalised web TV feeds to users, launching its My Blinkx.tv service with the potential to deliver thousands of hours of user generated content.The move echoes that of others in the field, such as Google which unveiled its plans to amass an online library of… Continue reading Video Search Engine Offers ‘Personalised TV’

ITV has announced the launch date of its yet-to-be-named children’s channel, with the youth offering available on all digital platforms from 11 February.The new channel will feature a range of content from the broadcaster’s existing children’s services, as well as newly commissioned programmes and acquisitions.Details of the channel were first confirmed in August, with Estelle… Continue reading ITV Confirms February Launch For Kids Channel

ITV has made two senior sales appointments as part of its ongoing management reshuffle, promoting Gary Digby as managing director of ITV Sales, and appointing Clare Salmon as new director of marketing and commercial strategy.The new role will see Digby take responsibility for all aspects of ITV’s sales operations and reporting directly to the broadcaster’s… Continue reading ITV Unveils Further Management Moves

Large format outdoor media contractor, Ocean Outdoor, has hired Mark Wilkinson as its first sales director following what the company claims has been an “excellent first year.”The appointment sees Wilkinson leave his current position as sales director at media publishing company Job Opportunities to take charge of sales at Ocean and further build the department.Wilkinson… Continue reading Expanding Ocean Outdoor Hires Sales Director

Speaking at the MediaTelINSIGHT TV Technology Seminar, held in association with MediaGuardian, a panel of industry experts discussed the top issues in the television technology marketplace and their implications for the advertising world. The panel, chaired by Steve Busfield, media editor, Guardian Unlimited, was formed of Tess Alps, chairman of PHD; Nigel Foote, managing partner… Continue reading Majority Of Viewers Still Watch Live TV Despite PVR Uptake