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BBC director general, Mark Thompson, has pledged to drive the Corporation forward with the adoption of the very latest broadcasting technologies, not just in digital television, but through radio, new media and on-demand services.Delivering his address at the Westminster Media Forum today, Thompson gave the Corporation’s response to the Government green paper on charter review,… Continue reading Thompson Pledges Drive For Digital Revolution

Magazine and radio group, Emap, has revealed a 5% rise in pre-tax profit up to £205 million, boosted by a strong performance in its consumer magazine division, with new magazine Grazia be achieving its targets in terms of sales and audience profile. Turnover for the group was revealed to be up by 2% to £1,068… Continue reading Emap Enjoys Strong Performance In Magazine Division

Outdoor advertising specialist, Maiden Group, has shown an overall increase of 4% in revenues in April and a 5% rise for the first four months compared to last year, despite challenging market conditions in the second quarter. A statement given by the group’s chairman, Martin Boase, at the annual general meeting, revealed uneven growth across… Continue reading Maiden Enjoys 4% Rise In Revenues During April

China’s wireless penetration rate is predicted to increase over the next four years, rising from the current rate of 25% to over 40% by 2009, according to eMarketer’s new China Wireless report. In a relatively short time, China has become a leading wireless market, with significant opportunities for further growth. However, with considerable cultural, administrative… Continue reading Strong Wireless Penetration Predicted For China

US broadband penetration rate is no longer in the top ten, despite having the greatest number of broadband households globally, with 34.3 million at the end of 2004, according to eMarketer’s new country by country estimates. The analysts predict China to take overtake the US in terms of total broadband households, even though its current… Continue reading US Broadband Penetration Drops Out Of Top Ten

Channel 4 needs to position itself as an ‘entertainment brand’ rather than simply a television broadcaster, according to its chairman, Luke Johnson, who claims the company needs to expand its horizons in order to survive the multi-channel age.Speaking at the University of Oxford’s media summit, Johnson explained that Channel 4 should be active in all… Continue reading Johnson Pledges Further Brand Extensions For Channel 4

Paul Brown, Chief Executive of the Commercial Radio Companies Association, led a call this morning for the BBC’s Executive Board, responsible for the day-to-day running of the corporation, to be chaired by a non-executive chairman, and for the BBC Trust – which replaces the Governors – to be chaired by someone other than the Chairman… Continue reading BBC Trust Needs Non-Exec Chairman says CRCA Boss

The IPA has announced the creation of a new resource for agencies, seeking to standardise the terminology used in making media bookings across the nation’s print titles.The trade body’s new PressLex database aims to reduce confusion caused by industry jargon, making the collection of data much easier.The IPA explains that, historically, agencies have tended to… Continue reading IPA Moves To Clarify Marketing Jargon

Mobile operator, 3, has extended its sponsorship deal with student TV network SUBtv after successfully targeting the typically awkward 19-34 demographic and building strong brand awareness with its video jukebox sponsorshipThe sponsorship deal, announced last year, saw the mobile firm sponsoring SUBtv’s new Video Jukebox service in 65 student union venues nation-wide (see SUBtv Signs… Continue reading SUBtv Brand Impact Sees Sponsor Extend Deal

UK cinema admissions reached 10.6 million during April, with an average of 2.5 million each week, according to the latest figures published by the Cinema Advertising Association (CAA).Despite a strong performance, April experienced a drop in year on year comparisons due to it missing out on the bank holiday weekend in March. March was the… Continue reading April Cinema Strong, But Admissions Down On March