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Compact quality newspapers continued to buck the trend for circulation decline in April, with the Times and Independent increasing by 1.8% and 0.2% respectively year on year, in the face of declines by every other national newspaper title.Six-monthly analysis reveals even larger circulation increases for the six months to April, with the Times adding 4.3%… Continue reading Compacts Buck Trend For Decline In National Newspapers

Compact quality newspapers continued to buck the trend for circulation decline in April, with the Times and Independent increasing by 1.8% and 0.2% respectively year on year, in the face of declines by every other national newspaper title.Six-monthly analysis reveals even larger circulation increases for the six months to April, with the Times adding 4.3%… Continue reading Compacts Buck Trend For Decline In National Newspapers

Consumers are shown to bond with brands they see advertised in the cinema, with results from a recent survey by TNS and Screenvision finding that adverts seen in this environment drive consumer consideration and purchase intent, leading to brand trial and loyalty. Testing commercials across the packaged goods, automotive, consumer electronics, apparel and fast food… Continue reading Cinema Advertising Creates Bonds With Consumers

Internet users are spending more time online than with any other media, with 35% of US respondents watching less television and nearly as many spending less time with magazines, according to a new survey by BURST! Media. Out of 2,600 web users, 60% claimed they spent more time on the internet today than a year… Continue reading Internet Consumes Most Users Time

MTV has become the latest youth-orientated brand to use SUBtv’s network of university-based plasma screens to target the typically evasive student demographic.SUBtv’s services currently reach 1.2 million students every week, through large plasma screens installed in student unions and across campuses nation wide. The screens currently operate in 77 student unions in 65 universities across… Continue reading MTV Signs SUBtv For Student-Centric Campaign

Ricky Gervais and Stephen Merchant will make a welcome return to Xfm’s Saturday schedule later this month, as the pair return from filming new BBC comedy, Extras, to boost the station’s weekend profile alongside their producer turned sidekick Karl ‘The K Man’ Pilkington.Gervais and Merchant will host their weekend show for six weeks from 28… Continue reading Gervais Rejoins Xfm To Boost Saturday Schedules

Five has appointed Vanessa Brookman, Channel 4 and E4’s deputy editor of US series, as its new deputy director of acquisitions, paving the way for more high-profile American imports to bolster the broadcaster’s schedule.Brookman is to join Five next month, reporting directly to Jay Kandola, the broadcaster’s recently appointed director of acquisitions.Commenting on the appointment,… Continue reading Five Raids Channel 4 For New Acquisitions Boss

Emap Advertising has confirmed the appointment of Marcus Rich, currently managing director of Emap Performance, as its new managing director.The new role will see Rich assume responsibility for Emap Advertising’s 250-strong team from 11th May 2005, continuing to report to Paul Keenan, chairman of the Emap Advertising Board, and maintaining his role as head of… Continue reading Emap Moves Rich In As Advertising Boss

Media Group, Carat, has announced the appointment of Dominic Williams to the newly-created position of Press director after a three month selection process including both internal and external candidates.Williams has been at Carat for eight years and is currently head of trading for Carat Direct Communications, joining as a press buyer specialising in direct response… Continue reading Williams Signs As New Carat Press Director

Satellite broadcaster, BSkyB, has appointed i-level to help drive continued growth in sales of Sky digital and Sky+ via its sky.com website.Over 7.7 million customers in the UK and Ireland now receive sky digital, with the number of Sky+ customers more than doubling to 770,000 in the 12 months to 31 March 2005.Around 15% of… Continue reading Sky Appoints i-Level To Drive Subscriber Growth