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Consumers are increasingly using their mobile phones to play music and games, and gamble, opening up lucrative new revenue streams for mobile and content industries, resulting in the global mobile entertainment market predicted to be worth $42.8 billion by 2010. Informa Telecoms & Media’s new Mobile Entertainment report claims that emerging new markets, such as… Continue reading Global Entertainment Market To Reach $42.8 Billion By 2010

Advertisements on the London Underground train network will be included in the POSTAR survey following the accreditation of the Tube Research Audience Classification (TRAC) system by POSTAR’s management.Helen Tridgell, managing director of POSTAR, announced today that the move is the first step towards unified out of home media measurement, expressing delight at the inclusion of… Continue reading POSTAR Expands To Include Tube Advertisements

Pay-TV provider Top Up TV has signed Setanta Sports to its portfolio of channels, initially offering the channel to its Scottish customers, but giving the channel the potential to reach more than five million Freeview households.Setanta, the exclusive live broadcaster of Scottish Premier League, will begin broadcasting to Top Up TV customers in the Scottish… Continue reading Top Up TV Brings Setanta To Scottish Freeview Homes

Newspaper publishing group, Trinity Mirror, has increased its group revenue by 1.2% during the first six months of 2005, despite contending with a difficult advertising market, reflecting the slowdown of the UK economy since the beginning of the year.In its interim results published today, the Group revealed operating profit to be up 7.9% year on… Continue reading Trinity Sees Revenues Rise Despite Difficult Ad Market

ITV Sales has begun taking bookings for interactive ad campaigns on the broadcaster’s newest digital channel, ITV3.The entertainment and drama-focused station will begin broadcasting interactive content within its ad breaks from 1st August, marking an extension of ITV’s interactive portfolio and offering a variety of new features to advertisers.To celebrate the launch, ITV is promoting… Continue reading ITV3 Celebrates Interactive Ads With Cut-Price Fees

ITV has signed Yahoo! UK & Ireland to provide search technology, sponsored search and contextual advertising on its network of websites, including microsites for high-profile shows such as I’m a celebrity…Internet users visiting any site within ITV.com, such as the broadcaster’s Soaps, Motor or Football pages, will be presented with a Yahoo branded search box,… Continue reading ITV Signs Yahoo! For Search Solutions

Innovative advertisers can take advantage of the impending growth in personal video recorder (PVR) take-up, with new research from media agency Starcom showing that fast forward technology allows adverts to be seen in an uncluttered environment, resulting in a greater ‘share of mind,’ making them more likely to be recalled.Previous industry opinion was that PVRs… Continue reading Strong Creative Helps Negate PVR Ad Avoidance

Newspaper publishing group, Trinity Mirror, has increased its group revenue by 1.2% during the first six months of 2005, despite contending with a difficult advertising market, reflecting the slowdown of the UK economy since the beginning of the year. In its interim results published today, the Group revealed operating profit to be up 7.9% year… Continue reading Trinity Sees Revenue Rise Despite Difficult Advertising Market

Publishing group, Reed Elsevier, has reported an increase in revenues of 6% for the first half of 2005, with earnings per share also up by 5% at constant exchange rates. The company enjoyed good underlying performance across its businesses during the first six months of the year, forecasting momentum in revenue and profit growth building… Continue reading Reed Elsevier Sees Revenues Rise 6% For 1H 2005

Global media group, Publicis, has revealed optimistic results for the first half of 2005, reflecting what the company states is a strategy to make Publicis one of the world’s “top contenders in media and communications”.The results, which show revenues rising by 6.1% year on year, are attributed, in the main, to new account wins, with… Continue reading Publicis Sees Revenues Rise After New Account Wins