More Uk articles

UK cinema admissions reached 10.6 million during April, with an average of 2.5 million each week, according to the latest figures published by the Cinema Advertising Association (CAA).Despite a strong performance, April experienced a drop in year on year comparisons due to it missing out on the bank holiday weekend in March. March was the… Continue reading April Cinema Strong, But Admissions Down On March

The recent decline in ITV’s audiences looks set to leave the broadcaster with a disappointing set of results at its Annual General Meeting later this week, with analysts and investors predicting that the viewer exodus will leave ad revenues for June down by 15 to 20%.The recent poor performance of high-profile, celebrity centric, programming such… Continue reading ITV Set For Downbeat AGM After Viewer Exodus

City analysts are calling for more information from marketers on their advertising expenditure, according to the results of a survey published by the Institute of Practitioners in Advertising (IPA), in which city workers have struck out against the “veil of secrecy” which often shrouds marketing activity. The survey, conducted by Populus, polled the views of… Continue reading Analysts Call For Marketing Transparency

Over 400 irritated viewers have complained over the latest advertisement for the Crazy Frog ringtone from mobile firm, Jamster, because of its regular, and infuriating, appearance in ad breaks.The frog, which has previously landed Jamster in hot water over his exposed genitalia, is featured impersonating a motorbike and singing along to the Axel F theme… Continue reading Infuriating Ringtone Ad Draws Over 400 Complaints

The majority of Britain’s terrestrial TV broadcasters saw their viewing share continue to slide during April, with only ITV1 bucking the trend for decline.BBC Two led the decline, shedding 0.94% points year on year to 9.4%, while the station’s larger counterpart, BBC One, also struggled, losing 0.8% points over the same period to 23.5%, despite… Continue reading Television Viewing Round-Up – April 2005

Direct marketing is responsible for £107 billion worth of sales in the UK, according to research by the Direct Marketing Association (DMA), which has launched the first major study into the effect of the industry and its value to advertisers.The DMA’s figures follow the launch of its research into consumer perceptions of direct marketing in… Continue reading DMA Reveals Economic Impact Of Direct Marketing

Scottish Radio Holdings has unveiled its first half results, giving investors a mixed picture of its performance, with a strong first half operating result overshadowed by lacklustre trading and a drop of 7% in broadcasting revenues year on year for April. The company’s overall turnover in the first half was up 10% on the last… Continue reading SRH Gives Mixed Results To Investors

Satellite radio in the US is failing to attract the expected audiences, with a new survey from The Media Audit revealing that the medium is performing poorly in terms of penetration rates. From a total sample of 117,737 respondents, only 571 adults aged 18+ said they listened to satellite radio at least once in the… Continue reading Satellite Radio In US Fails To Penetrate Markets

Emap advertising has announced the promotion of deputy magazine sales director, Jason Trout, to the management board, helping to maintain strong focus on the development of the company’s magazine offering.The role will see Trout heading up the company’s three magazine market divisions: Men’s, Women’s and Youth. Trout will also oversee the development of the magazine… Continue reading Emap Reels In Trout For Board Position

FHM International has announced over £2 million worth of new international advertising deals, spanning seven of the flagship title’s international territories, including its first European cross-territory deal with Buena Vista International (BVI).The company’s latest international promotions also include a campaign across FHM US and FHMUS.com with ringtone and mobile phone provider, Transact.The BVI activity will… Continue reading FHM Grabs International Campaigns Worth £2 Million