Television is holding its own as an effective and memorable advertising medium, despite the entry of new methods into the market. A survey released today by the Chartered Institute of Marketing (CIM) has revealed that TV adverts are most likely to be seen, remembered and enjoyed of all forms of advertising. CIM’s Claire Forbes commented,… Continue reading TV Still On Top For Ad Effectiveness, Says Survey
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Internet and ebusiness solutions company, Bright Station, this morning announced that it cannot afford to maintain its current rate of expenditure and that it is to radically restructure its operations.Bright Station is attempting to gain additional funds in order to secure its financial position. At the end of March it had £7.4 million available cash,… Continue reading Bright Station Seeks Funds As Cash Runs Out
The Ecommerce Times reports that dotcom layoffs in the US reached a new peak in April after two months of declining lay offs in February and March. In total, there have been 51,564 dotcom job cuts in the first four months of this year and a leading recruitment company in the US, Challenger, Gray &… Continue reading US Dotcom Layoffs Rise Again In April
US media giant AOL Time Warner is thought to be considering NTL as a possible partner for boosting its European revenues. AOL’s extensive US cable network is not currently matched by its capabilities in Europe, while NTL enjoys the largest share of the UK’s cable market, with 7.8m homes passed for its services.NTL confirmed today… Continue reading AOL Time Warner Looks To NTL For Possible Euro Partnership
According to a new survey by Which? magazine, almost 6m Britons now shop online despite concerns over security. Many consumers still worry about credit card misuse despite efforts by the government and groups such as Which? to allay consumers’ fears. Which? is to publish a list of online traders which it hopes, along with kitemarks… Continue reading Online Consumer Spending: March Round Up
ITV’s new daytime soap is expected to be called Night and Day. Details of the programme – the networks’ first new soap in thirty years – are beginning to leak out as the countdown to the start of production begins.The soap was originally given the working title of Trafalgar Road and was commissioned to replace… Continue reading Details Of New ITV Soap Revealed
A recent study by Forrester Research has found that, whilst the web is a valuable source of information for job seekers, most are merely browsing and will use conventional media when actually applying for positions. “Nearly two-thirds (61%) of UK Internet users who work full time and plan to look for a new job in… Continue reading Job Seekers ‘Not Fully Interactive’ On Web, Says Forrester
Former ITV chief executive Richard Eyre may be in line for the same position at media group Emap, if reports in this week’s Independent On Sunday are correct. The paper cites unnamed industry sources as saying that Eyre is in line to replace Kevin Hand who is expected to step down once Emap’s US business… Continue reading Eyre Reported To Be In Line For Top Emap Post
Cable groups NTL and Telewest have signed up On Demand to develop a video-on-demand service. The three groups already collaborate under the name of Front Row, which runs the cable industry’s first pay-per-view movie service (see Cable Consortium Seals Buena Vista Deal).The video-on-demand service will now be developed using the Front Row name and will… Continue reading Cable Groups Sign Up For Video-On-Demand
Future’s outlook was uncertain once again last week, as the closure of the UK, German and Italian versions of Business 2.0 was announced, along with plans to find a buyer for the US version and to close the company’s German operation (see Future Closes German Business And European Business 2.0 Editions). The news led to… Continue reading Sharewatch
