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As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal

French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001

New glossy fortnightly magazine for women, Real, seems immune to the turndown effecting the rest of the market, as sales of its first three issues are up 20% on initial targets.Since its launch, in April, the magazine has sold an average of 360,000 copies per issue and is enjoying a warm reception, despite sales patterns… Continue reading Real Success For New Woman’s Fortnightly

May once again proved a good month for cinema admissions, with last year’s high (see May Days Prove No Emergency For Cinema Box Offices) being overtaken by 2.5%, to reach the largest figure for May admissions, 11.6 million, since records began 26 years ago.Debbie Chalet, president of the Cinema Advertising Association (CAA) commented: “Cinema is… Continue reading The Money Returns For Cinema Despite Ad Industry Downturn

May’s digital viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing year on year. However all terrestrial channels saw their average weekly share of viewing decrease. ITV suffered the largest drop. Channel 5’s loss of the viewing share in all homes was the least significant, sliding from 5.7% to 5.6%.The… Continue reading Digital Television Round-Up – May 2001

A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent. ISBA director general, Malcolm Earnshaw, said:… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach

The Office of Fair Trading (OFT) has delayed the conclusion of its investigation into British Sky Broadcasting’s (BSkyB) domination of the pay-TV market, due to the complexity of the issues involved.BSkyB has over 5m subscribers to its pay-TV services, mainly Sky Digital customers, compared to the 1m subscribers gained by Carlton and Granada’s joint-owned ONdigital.… Continue reading Conclusion Of OFT’s BSkyB Investigation Delayed Until September

May’s digital viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing from 16.5% to 19.1% year on year. However all terrestrial channels saw their average weekly share of viewing decrease. ITV suffered the largest drop from 29% in May 2000 to 27.3% in May this year. Channel 5’s loss of… Continue reading Digital Television Round-Up – May 2001

The chief executive of the Periodical Publishers’ Association (PPA), Ian Locks, has spoken out against speculation that the recent spate of magazine closures is indicative of a downturn in the magazine market (see Feature: Has The Consumer Magazine Industry Reached Saturation Point?), dismissing the claims as “selective and misleading.”Locks stated: “If an industry is launching… Continue reading PPA Chief Counters Claims Of Industry Downturn

A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent.ISBA director general, Malcolm Earnshaw, said: “The… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach