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The Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British Advertisers (ISBA) have joined forces to produce a new set of best practice guidelines for the production of press advertising. The guidelines, which aim to help advertisers and agencies, identify four potential “pressure points” which can damage efficiency.Bob Wootton, ISBA’s director of… Continue reading IPA And ISBA Issue Best Practice Guidelines On Press Advertising Production

New Research from Jupiter reveleals that most companies are slow to move their buying processes onto the Internet many are hesitating to do so at all. Jupiter studied ‘eprocurement’ and found that many procurement managers “see so little advantage in moving online” that they will do less than 20% of their business buying online until… Continue reading eProcurement Slow To Take Off

Media group Emap is understood to be in discussions to sell off its US consumer magazine business, Emap USA, as the division continues to lose the company money. According to a report in this morning’s Financial Times, Emap has received ‘several’ approaches from interested parties and is understood to be pursuing these offers.Emap bought the… Continue reading Emap Reported To Be Close To US Sale

When United Business Media last week announced an 11.4% rise in headline profit during 2000 (see UBM Shares Surge On Strong Profit), the company reporting was almost completely unrecognisable, even in name, from this time last year. United has chosen its way forward and begun the new millennium making certain it is on track.The new… Continue reading Sharewatch Focus: United Business Media

A survey into the credibility of organisations in the eyes of the public has put the BBC ahead of other media companies including Granada and BSkyB. Telewest, ONdigital and Channel 5 received the lowest ratings of the nine media companies featured in the survey.TMP Worldwide’s EmCred survey presented eight statements about 125 companies to 10,000… Continue reading Survey Puts BBC Top Of The Credibility League

Shares in Pearson, which reported higher than expected final year profits yesterday (see Pearson Embraces The Internet Where Others Falter) rose initially after the results were released, but slipped back as the day went on and finished as one of the worst performers on the FTSE 100, down 64p at £14.97.More heavy falls were seen… Continue reading Sharewatch

Media group EMAP is understood to be in discussions to sell off its US consumer magazine business, EMAP USA, as the division continues to lose the company money. According to a report in this morning’s Financial Times, EMAP has received ‘several’ approaches from interested parties and is understood to be pursuing these offers. EMAP bought… Continue reading EMAP Reported To Be Close To US Sale

Speaking at the FT New Media & Broadcasting conference yesterday, Granada chief executive Steve Morrison confirmed reports that he is in talks with potential European partners that could help his company gain a foothold on the continent. Granada already has production businesses in Australia and China and hopes to build similar divisions across Europe.

The New York Times warned investors Monday that its first-quarter earnings would fall below expectations as advertising revenue growth falls in the current economic climate although the company still expects to meet its target of 10% to 15% growth in full-year earnings per share, mainly due to tighter controls on costs and added revenues from… Continue reading New York Times Warns Of Ad Revenue Slowdown

Building businesses on the internet is not necessarily the money-burning exercise that many have found it to be, if this morning’s financial results from Pearson are anything to go by. Having spent a huge sum on Net investment this year, the company not only turned in profit higher than expected but also reported that its… Continue reading Pearson Embraces The Internet Where Others Falter