RSPCA shock tactics to rouse public support for a total ban on hunting with dogs were called into question when several complaints were received about a national newspaper advertising campaign. The ASA received complaints about the advert that showed a photograph of a dead fox with the headline “If you think this is wrong, write”.The… Continue reading ASA Rules On Anti-Foxhunting Ad Campaign
Future Network’s Business 2.0 is close to being sold, according to a report in the New York Post yesterday. The internet business title is published in the US under licence from Future by Imagine Media and is currently a profitable business. The NYP reports that Time Inc has been confirmed as one of the suitors… Continue reading Business 2.0 Close To Sale, Says NYP
IPC Connect is to pension off its 43-year-old title for older women, Womans Realm and replace it with a new model, Your Life. IPC is to merge the old title into its more successful sister publication Womans Weekly, with former editor Mary Frances heading up the new launch.ABC figures show that the older woman’s weekly… Continue reading IPC’s Woman’s Realm To Disappear In Favour Of Your Life
Advertising markets in the UK have yet to show substantive signs of recovery and Q1 2002 has shown modest year on year falls in advertising across a number of media sectors. This is according to SMG, which operates businesses across the television, radio, press, outdoor and cinema media. Reporting its year-end financial results this morning… Continue reading Return To Traditional Media Buying Patterns Seen By SMG
Media shares were under less pressure last week than in those preceding (see Sharewatch). One major story was the Sunday Mirror’s difficulties (see Trinity Mirror Shares Fall As Fears Of Contempt Charge Rise), which culminated in the resignation of the paper’s editor (see Sunday Mirror Editor Myler Quits). Trinity Mirror shares were buffeted by the… Continue reading Sharewatch
Men’s lifestyle magazines may never prove such a rich seam of readership as the women’s market, but despite the rocky ride of the sector’s relatively short life-span (established only in 1985, FHM is nonetheless considered a long-running title here), it still holds the attention of advertisers.In terms of circulation, 2000 was a varied year for… Continue reading Feature: Lads Mags Still Attract The Ads
Online advertising sales company, DoubleClick, yesterday posted a bleak outlook for the sector’s short-term future as it unveiled its first-quarter financial results. Whilst the results themselves were slightly above analysts’ expectations, the group’s outlook was more negative than had been anticipated. DoubleClick said that it generated global media revenue for the first quarter of $46.1… Continue reading DoubleClick Offers Bleak Outlook For Online Ad Market
Hollinger International, owner of the Daily Telegraph, is on the acquisition trail, according to a story in the Financial Times. The paper says that the Canadian company has a warchest of around C$1 billion and could be looking to spend it over the next twelve months. The FT cites Trinity Mirror and Regional Independent Media… Continue reading Hollinger Set For Acquisitions, Says FT
UK online advertising revenue was for the first time greater than revenue to cinema during 2000, according to a new survey from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The survey shows that internet advertising – in the UK at least – is continuing to grow at a faster rate than any other media previously.… Continue reading UK Online Revenue Overtakes Cinema In 2000
Wall Street Journal publisher Dow Jones has turned in financial results at the bottom end of its already reduced predictions, citing a slowdown in the advertising market for the poor performance. The US publishing group last month said that earnings of 16 to 20 cents a share were likely (see Dow Jones Is Latest Publisher… Continue reading US Publishers Cut Jobs As Ad Revenue Slows
