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Frost & Sullivan estimates that by 2006, there is the potential for 37 billion wireless advertisements and alerts to be sent in Western Europe, worth $12 billion. “However,” says Allison Webb, Research Analyst at Frost & Sullivan, “before wireless will be used as a mainstream marketing channel, a number of issues must be resolved. These… Continue reading Wireless Ads Could Be Worth $464.7 Million By 2005

US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN

As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal

As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal

French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001

US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN

After issuing its interim results last Wednesday (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions), week on week analysis saw shares in Granada fall 10.23%, to close at £1.58, with a loss of 18p.Carlton also faired badly with shares slumping 10.89% to close at £3.52, down 43p on the… Continue reading Sharewatch

NTL has announced a £20m deal with MXR Ltd, to provide digital radio services across four UK regions.The 12 year deal will see NTL provide digital multiplexing and transmission services, in North East England, South Wales/Severn Estuary, West Midlands and North West England, with services due to air in the summer. The company will also… Continue reading £20m Digital Radio Deal For NTL

Go Racing’s troubled £400m deal to create a digital horse racing and betting channel (see Go Racing Deal Could Be Halted By Pre-Race Data Problem) collapsed this morning.A spokesperson for Go Racing confirmed that, despite an all-night emergency meeting, the consortium had failed to come to an agreement with the British Horseracing Board (BHB) concerning… Continue reading No Go For Go Racing

UK adspend broke the £17bn barrier for the first time ever during 2000, according newly released statistics from the Advertising Association. During what turned out to be the ninth consecutive year of growth for the industry, adspend increased by £1,594m from the 1999 total, an accelerated growth rate of 10%, or more than 7% in… Continue reading UK Adspend Tops £17bn For First Time