The government spent more money on advertising during February than either of the FMCG giants Unilever and Proctor & Gamble, new figures have revealed. Data released by ACNeilsen MMS showed that the government spent £16.4m on advertising campaigns during the month, ahead of second largest advertiser Unilever, which spent £12.2m and Proctor & Gamble, which… Continue reading Government Tops FMCGs for Biggest February Adspend
Independent News & Media this morning released preliminary full year results for 2002 which reveal a slump in the company’s profits in what it describes as a ‘difficult’ year. Pre-tax profits fell to £38 million, compared to £95 million in 2000, turnover also fell slightly on 2000 totals. The company said that despite the difficulties… Continue reading Independent Reports ‘Robust’ Performance As Profits Slump
Month on MonthThe Audit Bureau of Circulations (ABC) has released national newspaper circulation data for March 2001. Total circulation across all titles fell by 1.1% month on month, with eight titles seeing slippage in their individual circulations.The largest gains were at the Sunday Express, which added nearly 90,000 or 9.9%. However, so far Richard Desmond’s… Continue reading National Newspaper ABC Round-Up -March 2001
Lord Borrie has appointed two new members to the Advertising Standards Authority (ASA) council. The appointees are Dianne Thompson, chief executive of Camelot Group and Dan O’Donoghue, head of strategic planning at Publicis Worldwide.Thompson took up her current role at Camelot in December 2000, have been commercial operations director there since February 1997. Previous roles… Continue reading ASA Appoints New Industry Expert Board Members
Month on MonthThe Audit Bureau of Circulations (ABC) has released national newspaper circulation data for March 2001. Total circulation across all titles fell by 1.1% month on month, with eight titles seeing slippage in their individual circulations.The largest gains were at the Sunday Express, which added 9.9%. However, so far Richard Desmond’s efforts to pull… Continue reading National Newspaper ABC Round-Up -March 2001
Media shares were under less pressure last week than in those preceding (see Sharewatch). One major story was the Sunday Mirror’s difficulties (see Trinity Mirror Shares Fall As Fears Of Contempt Charge Rise), which culminated in the resignation of the paper’s editor (see Sunday Mirror Editor Myler Quits). Trinity Mirror shares were buffeted by the… Continue reading Sharewatch
Men’s lifestyle magazines may never prove such a rich seam of readership as the women’s market, but despite the rocky ride of the sector’s relatively short life-span (established only in 1985, FHM is nonetheless considered a long-running title here), it still holds the attention of advertisers.In terms of circulation, 2000 was a varied year for… Continue reading Feature: Lads Mags Still Attract The Ads
Online advertising sales company, DoubleClick, yesterday posted a bleak outlook for the sector’s short-term future as it unveiled its first-quarter financial results. Whilst the results themselves were slightly above analysts’ expectations, the group’s outlook was more negative than had been anticipated. DoubleClick said that it generated global media revenue for the first quarter of $46.1… Continue reading DoubleClick Offers Bleak Outlook For Online Ad Market
Hollinger International, owner of the Daily Telegraph, is on the acquisition trail, according to a story in the Financial Times. The paper says that the Canadian company has a warchest of around C$1 billion and could be looking to spend it over the next twelve months. The FT cites Trinity Mirror and Regional Independent Media… Continue reading Hollinger Set For Acquisitions, Says FT
The UK market research industry saw better growth than other marketing sectors in 2001, according to the latest data from the British Market Research Association, reported by the World Advertising Research Center. Turnover at BMRA companies rose by 7.1% last year and although this is lower than the 9.3% growth of 2000, it is nonetheless… Continue reading UK Market Research Markedly Outperforms Advertising In 2001
