WPP has announced the acquisition of the ProMarc Agency, a US-based technology communications firm, by its PR network Hill and Knowlton. The addition of ProMarc’s clients will give H & K combined billings of more than $6m.“The combination of H&K’s established global technology presence comprised of Blanc & Otus Public Relations, SocketPR and Hill and… Continue reading Hill & Knowlton Acquires ProMarc Agency
The Radio Authority has published its Programming & Advertising Review for the final quarter of 2000. A total 124 written complaints regarding commercial radio were received during this time.Classic FM was the subject of two complaints in regard to the promotion of its in-house label CD, Relax More, which the complainants found “excessive”. The Authority… Continue reading Classic FM Warned Over Excessive In-House Promotion
B2C sales in the nine leading product categories are expected to soar to $168 billion by 2005, up from $34 million last year, according to new research from Boston Consulting Group. Key sectors for growth include leisure travel, grocery and clothing categories and BCG maintain that traditional retailers, those with an established product and sales… Continue reading Positive Outlook For Retail eCommerce
Emap is reportedly on the verge of signing its largest ever advertising deal. A cross-media account with haircare giant Wella is said to be worth an estimated £2m.The Wella Shockwaves brand is said to be sponsoring Emap’s music coverage across its TV, print and radio outlets. It will run on three radio shows on Kiss… Continue reading Emap To Sign Major Cross-Media Deal
In a Forrester poll of more than 700 senior business executives attending the Forrester B2B Technology Leadership Forum in Arizona, 59% stated that they are maintaining or furthering their internet efforts despite the slowdown in the economy. Of these executives, 85% stated that connecting more closely with business partners and customers is a top priority.… Continue reading US Companies Remain Committed To eBusiness, Says Forrester
WPP has today announced the acquisition of icon, a branding consultancy and market research specialist based in Nuremberg. The deal is a continuation of WPP’s recent acquisition spree, which has seen the group expand its presence within key markets (see Hill & Knowlton Acquires ProMarc Agency).Founded in 1993, icon’s clients list includes Kellogg’s, Kodak, Nestle… Continue reading WPP Acquires European Branding Consultancy
According to new research by NOP, 12% of German internet users taking advantage of wireless access in comparison with only 6% of British and French users. Likewise, German internet users are also more aware of advances in technology and two thirds of those questioned were aware of the impending arrival of the new 3G mobiles… Continue reading Germans Lead The Way In Mobile Net Use
Carlton Communications surprised no-one by ending the week as the worst performer in the media sector. The downgrades by brokers ABN AMRO, Merrill Lynch and UBS Warburg mid-week (see Carlton Stock Free-Falls Following Trio Of Downgrades) sent shares sliding. By close of trade on Friday Carlton shares had seen a week on week decline of… Continue reading Sharewatch
According to a recent survey by Folio:, a trade magazine for magazine publishers, more than 200 of the top 500 magazines in the US distribute free online newsletters believeing this to be a good way to drive traffic to their sites. Opinion was divided on whether such newsletters were a good source of revenue though,… Continue reading US Mags Make Use Of eNewsletters To Drive Traffic
