Analysts at ABN AMRO have reacted to January and February advertising revenue figures by downgrading its forecasts for the ITV companies for the calendar year, from the previous figure of 3% growth to 1.3% shrinkage. This means that the earning forecast for Granada has been reduced by 14%, Carlton by 9.9% and SMG by 1.4%.After… Continue reading Analysts Downgrade ITV Companies Following Poor January Ad Revenue
The Institute for Practitioners in Advertising (IPA) has issued its formal response to the Government’s Communications White Paper. It gives cautious approval to plans for a single Ofcom regulator but is disappointed that regulation of the BBC will not be included in its remit. The group wants close consultation on the development of Ofcom and… Continue reading IPA Gives Cautious Approval To Ofcom
IPC has announced an investment strategy that will see the establishment of an events and exhibitions business. IPC LIVE! has plans for four new initiatives during the next six months to build on the company’s branded event activities, with steadily increasing activity planned for the coming year. “The exhibitions market is a dynamic and growing… Continue reading IPC Media To Invest In Exhibitions And Events Business
The Independent Television Commission (ITC) has published its response to the Government’s Communications White Paper, which among other items, announced plans for a single communications regulator, OFCOM. The ITC welcomes and supports a great many objectives set out in the paper, most importantly that which aims to protect consumers “through the promotion of open and… Continue reading ITC Publishes Response To White Paper, Supporting Many Objectives
According to recent research by Datamonitor, entertainment via the mobile phone will overtake information and communication to become the most lucrative mContent revenue stream globally by 2005 The report, Global mContent markets: Paving the way for mobile commerce, predicts that revenues earned from mContent globally will exceed $31.7 billion by 2005 compared to $2.4 billion… Continue reading Entertainment Will Be Most Lucrative Content Stream By 2005, says Datamonitor
Capital Radio is revamping the marketing departments for its London and regional stations. The regional marketing restructure will see the promotion of current managing director for Century 105.4, David Andrews to the newly created role of regional marketing director, as soon as a new managing director is appointed.Commenting on his appointment, Andrews commented: “[This development]… Continue reading Capital Plans Marketing Restructure For London And Regional Stations
The ITC’s chief executive, Patricia Hodgson, has said that regulation should be avoided in favour of competition law as far as possible in communications, except where public interest principles are at stake. Hodgson, who was beaten by Greg Dyke to the post of director-general of the BBC, is tipped as a possibility to head up… Continue reading ITC Chief Calls For Competition Over Regulation In Communications
Latest forecasts from Optimedia show online adspend reaching £100m during 2000. This represents a 150% year-on-year increase and appears to defy recent claims of a downturn in the sector. During 2001 the market will continue to perform well, with revenue from advertising predicted to reach £210m, a growth rate of 110%.Since first including internet advertising… Continue reading Feature: Ad Accountability Will Drive Further Net Growth
BARB has released viewing figures for digital television in January. In the all households category, a year on year analysis reveals that Other channels (non-terrestrial channels) have increased their average weekly audience share, reflecting the increasing consumer uptake of non-terrestrial TV platforms. The resultant losses among the terrestrial channels were mainly seen at BBC1. Channel… Continue reading Digital Television Round-Up – January 2001
ITV is launching two new interactive services for digital viewers today. ITV Text+ is an information service filling the gap left by Teletext, which is not available on digital TV, while UEFA Champions League football coverage is to be enhanced with an additional information service.Jolie Powell, ITV’s head of business development, said, “ITV Text+ and… Continue reading ITV Launches Digital Information Services
