Offbeat humour in TV advertising prompted complaints from viewers to the ITC during February, but the regulators treated the campaigns in question with good humour. 81 complaints were received about the three treatments making up the latest Ikea campaign. These feature a Mafia style trio with Swedish accents appearing in peoples homes to interrogate them… Continue reading Bad Taste Humour In Ads Passed By ITC
Zenith has once again downgraded its global advertising forecast, including its expectations for the US market, where it predicts the first decline since 1991 will occur. Zenith has cut its forecast for US advertising growth from the 4.6% it stated in December 2000 to 2.4%. With the rate of inflation expected to be 2.5%, this… Continue reading Zenith Downgrades Advertising Forecasts For Global Markets
Dennis Publishing has acquired a majority shareholding in car magazine Evo with immediate effect. The title will increase the proportion of motoring titles in the Dennis portfolio, which is currently dominated by computer and gaming magazines, as well as men’s title Maxim.Evo was launched in 1998 by Evo Publishing. In its first ABC audit it… Continue reading Dennis Adds New Automotive Title To Magazine Stable
According to a report in the Financial Times News Corporation and Vivendi Universal are in talks about merging their Italian pay-TV businesses, Stream and Telepiu. Talks are said to be at an early stage and similar discussions are understood to have fallen through in the past. The main obstacles to such a merger, says ABN… Continue reading News Corp And Vivendi May Merge Italian Pay-TV Businesses, Says FT
According to new figures from The GSM Association , 15 billion SMS messages were sent via GSM networks in December 2000 representing a five-fold increase on figures for the rpevious year. “This is a truly staggering demonstration of the increasing popularity of the SMS facility,” says Rob Conway, CEO of the GSM Association. “SMS text… Continue reading SMS Popularity Hits New High
Digital TV could be in the homes of 50% of consumers by 2002, according to new research. A Gallup poll undertaken for Pace Micro Technology revealed that in addition to the 28% of consumers who already take digital services, 13% intend to switch within 12 months. When this total is added to the number of… Continue reading 50% Of Homes Could Be Digital By 2002, Says Research
Reuters announced yesterday that it is pressing ahead with the proposed flotation of its financial information service Instinet. The move has provoked criticism from media analysts as the timing coincides with worldwide slumps in stock markets.The filing with the US Securities and Exchange Commission indicates the business is valued around $3bn, a figure which, while… Continue reading Reuters’ Plan To Float Instinet Meets With Market Criticism
Yesterday saw share prices fall across most media stocks, with several of the largest names suffering the most. BSkyB had its target price downgraded by Morgan Stanley Dean Witter because of the UK’s advertising slowdown. Shares fell 88p, over 10.5%, as a result, ending at £7.33.Cordiant lost over 10% of its value, while Carlton continued… Continue reading Sharewatch
While press reports declare the UK to be slipping into ad revenue decline the outdoor industry continues to enjoy a boom period. Still one of the market’s smaller players, with around 5% of total adspend, its growth continues, partly as a result of corrosion across other media.Iain McLellan, director of the Outdoor Advertising Association (OAA),… Continue reading Feature: Outdoor Holds Onto Its Place In The Sun
While press reports declare the UK to be slipping into ad revenue decline the outdoor industry continues to enjoy a boom period. Still one of the market’s smaller players, with around 5% of total adspend, its growth continues, partly as a result of corrosion across other media. Iain McLellan, director of the Outdoor Advertising Association… Continue reading Insight Analysis: Feature: Outdoor Holds Onto Its Place In The Sun
