IPC’s entertainment website www.unmissabletv.com has signed a content provision deal with search engine Yahoo! UK & Ireland.The agreement will see the IPC website help to produce Yahoo! UK & Ireland Soaps, a service which will preview the day’s soaps and include gossip, a diary and character profiles, in what Colin Tough, executive editor of IPC… Continue reading Yahoo! and IPC To Produce Web Soap Service
The Radio Authority has awarded the local digital multiplex service licence for the Central Lancashire area to the sole applicant Emap. The group will deliver eight programme services to a population of up to 3m.Dance radio Kiss, easy listening from Magic, alternative tunes from Xfm, and contemporary hits from 97.4 Rock FM will be included… Continue reading Emap Wins Digital Radio Licence For Central Lancashire
Telewest has announced that it will resume marketing of its digital cable TV service from October. Active marketing was suspended in July, less than a year after the service was launched (see Telewest Launches Digital Service), when a component shortage affected the supply of set-top boxes (see Telewest Puts Digital Strategy On Hold As Box… Continue reading Telewest To Resume Marketing After Set-Top Box Crisis
ABC Electronic has started auditing online advertising campaigns as well as website traffic. The web auditing body of the Audit Bureau of Circulations has recently been working with Yahoo! to measure the effectiveness of ad campaigns across its properties.Widespread use of the ad auditing service, however, is dependent on the industry, according to head of… Continue reading ABCE Appeals To Media Industry To Adopt Standard In Online Ad Measurement
The latest name put forward as the next possible ITV chief executive, J Walter Thompson’s CEO, Stephen Carter, has put himself firmly out of the running by accepting a position at NTL.Carter will take up the role of NTL’s chief operating officer designate in November. Initially he will work alongside the incumbent CEO, Leigh Wood,… Continue reading Latest Hope For ITV Top Job Goes To NTL
Two new magazines are set to launch targeting the growing number of divorcees in Britain. New Era, whose cover line proclaims ‘There is Life After Marriage’ hits the newsstands next month and Divorce will launch initially as a quarterly subscription mag.The market for magazines dealing with divorce and its after-effects is booming according to New… Continue reading New Mags Target Growing Number Of Divorcees
Telecoms companies were among the poorer performers in media shares yesterday. Telewest ended down 4p at £1.79½, while Cable and Wireless dropped 64p to £12.25.Granada Media announced the expansion of its interest in football clubs with the acquisition of a stake in Arsenal FC (see Granada Takes Stake In Arsenal). The move did not provoke… Continue reading Sharewatch
Dennis Publishing has become the first UK publisher to mirror the example of Channel 5 in taking advantage of the tiny marketing budgets of internet start-ups. Men’s magazine Maxim has announced the acquisition of a 5% stake in Firebox.com, in return for promotion and coverage in the style of the “airtime for equity” deals seen… Continue reading Lads’ Mag Unites With Boys’ Toys Start-Up
The Wireless Group’s outspoken chairman, Kelvin MacKenzie, has launched a stinging attack on the “absurd charade” utilised by radio audience researchers Rajar to achieve the listening figures radio advertising depends on.In an article appearing in the Guardian’s Monday media section, MacKenzie said that unlike the way audiences for newspapers and TV are calculated, Rajar’s system… Continue reading MacKenzie Attacks Rajar’s ‘Widely Discredited’ Research Methods
From Monday 11 September the Daily Telegraph will have a new look. The paper has undergone a major redesign to give it a crisper and cleaner appearance.Changes include new fonts, bolder headers, left-aligned headlines and additional white space. An index on page two will allow easier navigation and each section will now have a more… Continue reading Daily Telegraph Gets New Look
