New technology could be set to eclipse the beer mat as a way for advertisers to reach pub goers. A pilot programme in a range of bars, clubs and pubs is currently testing the use of plasma screens carrying satellite-delivered content, with links to electronic tills (EPOS) and the internet.It is hoped that the delivery… Continue reading No Chance Of A Quiet Pint As Translucis Targets 18-24 Year Olds In Pubs
Media training organisation Media Circle has launched a website as part of its ongoing project to attract UK university and college graduates towards positions in the commercial side of the media industry.Terry Wheeler, Media Circle’s general secretary said, “Our members want to attract the best graduates to work for them and we decided to extend… Continue reading Media Circle Aims To Attract Graduates With Launch Of Career Website
Cable & Wireless’ new strategy of concentrating efforts on becoming the “leading global provider of internet protocol solutions to business customers” appears to be showing its worth, as interim results for the six months to 30 September have shown pre-tax profit jump by 33% to £4.6bn.£4.2bn of this consisted of the net cash generated by… Continue reading Cable & Wireless Sees New Strategy Deliver Profit Above Expectations
Cable & Wireless releases its interim results today (report to follow on Newsline). The market appeared confident of good news, as the company’s share price rose nearly 5%, ending up 40p at £8.50.Results also had a good effect on WPP shares, although the company itself was not releasing them. Instead, the financial performance of one… Continue reading Sharewatch
Over the last ten years total national newspaper sales have fallen by around 8%, according to trends from the ABC. The bulk of this decline has come from the popular tabloid papers (see previous Media Track), which have seen combined circulation fall by 21% from 17.6 million to 13.9 million. The mid-market sector – the… Continue reading Feature: Broadsheets Buck The Trend Of Falling Circulations
The cross-border e-marketplace will be worth $408 billion by 2004, with global online exports totalling $1.4 trillion, according to a new report from Forrester Research. Western Europe, which will account for $692 billion of online exports by 2004, will lead the boom; the US will account for $210 billion and the Asia-Pacific region for $219… Continue reading Western Europe To Lead Boom In Online Exports
New research has shown just how much adspend by dotcom and ecommerce advertisers has increased over the last five years. Figures from CIA MediaLab show that spending in this category has increased from £2.6m to £257.1m since 1995. This period has also seen a diversification in the media used by these advertisers, with a decline… Continue reading Research Charts Spending Boom In Dotcom Advertising
Against expectations, the underlying rate of inflation in the UK fell during October, according to the latest figures from the Office of National Statistics. Underlying inflation dropped from September’s figure of 2.2% (see Underlying Inflation Rate Up Again After August’s Record Low) to 2.0%, very comfortably below the Government’s target of 2.5%.Headline inflation for the… Continue reading Underlying Inflation Rate Falls During October
Month on MonthThe latest figures from the Audit Bureau of Circulations (ABC) show that sales of national newspapers fell by 1.2% during the month of October, effectively cancelling out the gain in overall circulation which occurred during September.The biggest losses in month on month analysis were seen at high ranking popular title the Sun, where… Continue reading National Newspaper ABC Round-Up – October 2000
Month on MonthThe latest figures from the Audit Bureau of Circulations (ABC) show that sales of national newspapers fell by 1.2% during the month of October, effectively cancelling out the gain in overall circulation which occurred during September.The biggest losses in month on month analysis were seen at high ranking popular title the Sun, where… Continue reading National Newspaper ABC Round-Up – October 2000
