The plug has been pulled on Wowgo the website launched by Unilever for the hoards of teenage girls who are said to be online, ripe for marketing messages (see Feature: Teen Girls Targeted In Latest Web Ventures). Despite two years of research, Unilever’s site only lasted 5 months before a combination of technical problems restricting… Continue reading Newsline Brief
An international conference will be staged on Tuesday of this week by the Advertising Association, as part of the Children’s Programme, the advertising industry’s EU-level campaign to counter calls for a ban on advertising to children.The conference, entitled “With the Eyes of a Child” will hear report findings from leading European psychologists and researchers who… Continue reading Advertising Association Conference To Ask Whether Children Understand Advertising
One of the best media performers last week was Scottish Radio Holdings, which released a record set of annual results on Wednesday (see Scottish Radio Holdings Announces Record Annual Results). As a result, share prices rose by just over 4% week on week, ending Friday at £12.37½, compared to £11.55 the previous week.Another company which… Continue reading Sharewatch
On Friday afternoon at the MRG 2000 conference in Munich, Clare de Burca, head of research at Starcom Motive Partnership talked about the agency’s research programme, motive8, and how it is being used to harness the power of media brands.“The business of marketing is changing and we are reaching the age of the never satisfied… Continue reading MRG Conference: Harnessing The Power Of Media Brands
A new survey has revealed that UK magazine publishers regard the internet as both an opportunity and a threat to their future, and are expecting further consolidation of the industry over the next five years.The research, carried out by The van Tulleken Company, revealed that the industry is anticipating more mergers and acquisitions in the… Continue reading Magazine Industry Expects Consolidation And Has Mixed Feelings About Internet, Says Survey
A global survey by the Boston Consulting Group (BCG) found that whilst most consumers are currently dissatisfied with the mobile commerce applications on offer – one in four owners of mobile devices stopped using m-commerce applications after the first few attempts – most current and potential users believe mobile services will play an important role… Continue reading M-commerce: Frustrated Users Prepared to Stick With It
Telewest released third quarter figures which were above expectations yesterday, boosting share prices by 7¼p to £1.20. The good news follows a difficult summer for Telewest, when component shortages caused problems in the supply of its digital set-top boxes (see Telewest Puts Digital Strategy On Hold As Box Shortage Affects Cable Industry).Yet again Future Net… Continue reading Sharewatch
Ivor Hussein, consumer and research director for Western International Media spoke this morning about the relationship between the consumer and brands. He began by citing the beef crisis as the point at which British consumers began doubting “brands” and pointed out the irony of the media constantly reminding consumers of this and exacerbating the problem… Continue reading MRG Conference: The Relationship Between The Consumer And The Brand
VIPer research came under discussion at the MRG Conference yesterday morning, as Richard Marks, director of RSAB, Katie Rastrick, marketing manager of Opus and Matthew Dodd, senior planner at NI, looked at the benefits of the study as opposed to traditional syndicated surveys.Marks discussed the stages of development of a syndicated survey initiated and driven… Continue reading MRG Conference: How VIPer Research Seeks To Enhance, Not Replace, Existing Research
The Sydney 2000 Olympics saw Great Britain return with an impressive clutch of medals, but did the brands who shelled out the extra cash to become official sponsors of the Games finish in first place as well? The latest research from CIA Sensor suggests that a crowded field meant that victory was not guaranteed.CIA’s survey… Continue reading Research Shows That Sponsors’ Victory Was Not Guaranteed At Sydney 2000
