Ivor Hussein, consumer and research director for Western International Media spoke this morning about the relationship between the consumer and brands. He began by citing the beef crisis as the point at which British consumers began doubting “brands” and pointed out the irony of the media constantly reminding consumers of this and exacerbating the problem… Continue reading MRG Conference: The Relationship Between The Consumer And The Brand
VIPer research came under discussion at the MRG Conference yesterday morning, as Richard Marks, director of RSAB, Katie Rastrick, marketing manager of Opus and Matthew Dodd, senior planner at NI, looked at the benefits of the study as opposed to traditional syndicated surveys.Marks discussed the stages of development of a syndicated survey initiated and driven… Continue reading MRG Conference: How VIPer Research Seeks To Enhance, Not Replace, Existing Research
More and more people are turning to the internet to buy products, although many online retailers are still failing to make profits, according to new research by Jupiter Media Metrix. The study looked at the most developed retail markets in Europe, the UK, Germany, Denmark, Sweden, Finland, Norway and France and found that the number… Continue reading Online Shopping To Grow Despite Early Losses
A new report by Activmedia Research predicts that online business-to-consumer (B2C) sales will reach $56 billion in the US by the end of the year. This is an increase of 103% on the previous year. The Real Numbers Behind Online B2C Vendors 2000 report claims that the sector will be worth $1.1 trillion by 2010,… Continue reading US Online B2C Sales To Grow, Says Activmedia Research
News that Waheed Ali is to quit Carlton Communications, where he headed up production, has prompted a reshuffle in the company’s TV and media businesses. Carlton TV’s chief executive Clive Jones is to head a channels division which will house Carlton’s ITV franchises and its 50% stake in OnDigital. Carlton Productions and Carlton International will… Continue reading Appointments Brief
Capital Radio has unveiled a new brand image for Capital Gold, which it says will “remove any perceptions of ‘old’ from ‘Gold’”. A new logo has been created by Design Motive and a heavyweight bus back campaign on 850 London buses will launch today and run on throughout 2001.The campaign will feature images of 12… Continue reading Capital Gold Revamps Image To Take ‘Old’ Out Of ‘Gold’
Those who thought that the News at Ten debate would be put to an end when the ITC came to an agreement with ITV in September (see News At Ten To Return To ITV) have been proved very wrong. The BBC’s decision to move its 9pm week night bulletin to the 10pm slot, ahead of… Continue reading News At Ten Debate Looks Set To Continue As BBC Calls For ITC Turnaround
Neil Shepherd-Smith sees that the ideal readership survey must be absolute, to facilitate media planning and to give it value as a currency. To produce this the right methodology is vital and at present, he claims, the replication of NRS data distorts the currency.The four areas he considered to need investigation are advertising exposure, multiple… Continue reading MRG Conference Report: The Ideal Readership Survey
On the second day of the 2000 MRG Conference Marc Sands,marketing director of Guardian Newspapers, was first to take the floor, with a challenge to researchers to unravel the increasingly complex behaviour of consumers.Using The Guardian as an example, Sands illustrated how the information revolution has altered the consumption of media, having moved from having… Continue reading MRG Conference: Using Research as a Navigational Tool in the 21st Century
A challenge was thrown down in the opening session of the 2000 MRG Conference in Munich yesterday. Peter Bowman, research manager at UKTV, introduced the first group of speakers with the question, “Stand up and be counted, can we ever get it right?”, and thereby challenged the afternoon’s speakers to address the issues currently facing… Continue reading MRG Conference: Keynote Speaker Tells Media Researchers “End User Reality Is Your Reality”
