Freeserve has launched an email marketing programme, allowing advertisers to target its email subscription list. The group has five daily and weekly opt-in email newsletters which have an audience of around 2 million.They allow for specific targeting of various groups of online users, covering a range of subjects from investment updates to online shopping and… Continue reading Freeserve To Sell Email Ad Space
The Digital Broadcasting Corporation has announced the launch of an online media booking portal for the outdoor advertising industry. It will allow advertisers to book, schedule, plan and distribute digital advertising to LED displays and plasma screens in outdoor, point-of-sale and leisure locations.The company aims to operate 10,000 outdoor sites by the end of the… Continue reading DBC Unveils Online Booking Portal For Outdoor Ad Industry
GWR Group has reported a downturn in pre-tax profits as a result of poor performance from its most recent acquisition, DMG Radio, and continued investment in new media. For the six months ending 30 September the radio group, which owns Classic FM as well as 37 local licenses, saw a 24.2% decrease in profits compared… Continue reading Revenues On The Rise At GWR As Investments Eat Into Profits
GWR Group has signed a 12 year transmission contract with NTL for a large share of its local network. The agreement sees ownership of the transmitter equipment for stations concerned to NTL transfer from GWR to NTL, which will now provide the total transmission service for the radio group, including 52 transmitters.GWR head of engineering… Continue reading GWR Signs 12 Year Transmission Deal With NTL
Shares in WPP have been doing well recently, but received a downgrade yesterday, slowing their rise so they finished up 10p at £9.10. Talks between the group and Finsbury, the financial PR company, regarding a merger are today reported to have broken down.Telewest, which recently announced that it had overreached its target of signing 150… Continue reading Sharewatch
The latest long-term forecasts from the AA indicate that consumer magazines will enjoy a healthy decade to come with a predicted revenue increase from £655m in 1999 to £1096m in 2012 According to the report “consumer magazine share [of total advertising] is forecast to rise at the expense mainly of television and newspapers, with the… Continue reading AA Predicts Healthy Outlook For Magazines
The growth of online business-to-business (B2b) trading Europe is being hampered by legal worries, according to a new report from Forrester Research. The study found that there is currently insufficient security legislation in Europe that applies to corporate users. E-marketplaces, for example, are not required to run online security layers or even to guarantee that… Continue reading European Online B2B Trading Hampered By Security Worries
Telewest has topped its target for signing up content partners for its virtual shopping platform by attracting 23 new names to take its total to over 150. The service, which was launched just under a year ago (see Telewest Builds Interactive Service To Rival Open), has now overtaken rivals such as Open when it comes… Continue reading Prudential And HSBC Signings Mean Telewest Top 150 In Virtual Shopping Mall
The long-running debate about whether television advertisers should be allowed to target children was given another airing recently. However, new research published by the Independent Television Commission (ITC), which identifies television as only a secondary influence on children, suggests that an all out ban on advertising to younger viewers is highly unlikely.The research, called Copycat… Continue reading Children More Likely To Imitate Parents And Friends Than Adverts, Says New ITC Research
Channel 4 has confirmed the date of its new digital entertainment channel, E4. It will launch on 18 January, broadcasting to a 16-34 year-old audience from 4pm to 4am.New series of Friends and ER, which C4 poached from Sky last year (see Channel 4 Steals Friends And ER Rights From Sky), will premiere on the… Continue reading E4 Launch Date Set For January
