National commercial radio station, Classic FM, has signed its largest sponsorship and promotional package to date with car manufacturer Saab. The deal, which is valued at more than £750,000, gives Saab a ten month sponsorship run on Classic’s Smooth Classics At 7 programme, which currently has a weekly reach of around two million listeners.The will… Continue reading Classic FM Signs Saab Sponsorship Package
Shares in Future Network climbed 64˝p to 927p as the publisher prepares to announced its year-end results today.Cable group Telewest was one of the best performers on the FTSE on Friday with prices climbing over 8% to 423źp.Magazine group EMAP bounced back after a series of falls last week. Several brokers were optimistic about the… Continue reading Sharewatch
Monday MediaTel’s weekly industry focus, Media Track, is featured in Campaign Media Business.Magazine and internet publishing group, Future Network, is due to release its year-end financial results today.Market research company, Taylor Nelson Sofres, also releases final financials today.Tuesday Gordon Brown, chancellor of the Exchequer, will unveil his Budget for 2000. Rolling coverage of the event… Continue reading The Week Ahead
Guardian Unlimited is expanding its WAP presence with the announcement of a content deal with Orange WAP mobile phones, allowing users to access information from the Guardian’s network of websites.Earlier this year the group signed a deal with BT Cellnet (see Guardian Unlimited Embraces Multi-Platform Distribution) which allowed access to headlines and analysis from daily… Continue reading Guardian Extends WAP Presence In Orange Deal
The rapid growth in online advertising is to set to start chipping away at the revenues of traditional marketing tactics, with direct mail first in line. These are the findings of Online Advertising Grows Up: Exploiting A New Marketing Medium, a new book-length report by Fletcher Research. Fletcher predicts that online advertising, which is set… Continue reading Online Advertising Will Bite Into Traditional Media
EMAP followed in the footsteps of BSkyB, Pearson and Reuters yesterday when it announced plans to further its internet business (see EMAP Announces Digital Plans). Media stock was still out of favour, however, and shares in the publishing group fell 183p to £13.16.Reuters was one of the worst performers on the FTSE with stock falling… Continue reading Sharewatch
Total advertising revenue will grow by 5% in 2000 to just under £9900 million, according to the latest estimates from Optimedia. The internet will continue to generate record increases in revenue and significant growth can also be expected in the outdoor and radio industries. During 1999 total ad revenue grew by an estimated 7% to… Continue reading Net Ad Revenue to Overtake Cinema In 2000
Cable company NTL has joined the growing list of media groups investing heavily in digital media, by announcing plans to spend £25 million on the development of digital content over the next five years. The group says it hopes to ‘stimulate creative talent’ with its digital content fund, which will plough in around £5 million… Continue reading NTL To Invest £25m In Digital Content
BSkyB has announced plans to reposition its entertainment channel Sky One for a broader audience, according to a report in Broadcast. David Bergg, the channel’s new general manager, said that it will compete directly with BBC1 and ITV in the future.David Bergg joined the channel in December as general manager (see Sky One Appoints New… Continue reading Sky One To Compete For Mainstream Audience
Trinity Mirror has agreed to sell its Belfast Telegraph arm to Independent News & Media for £300 million and announced plans to invest up to £150 million in internet strategy. The news emerged as the group reported its first financial results since its merger last year.Disposal of Belfast Telegraph Newspapers, which includes the Belfast Telegraph… Continue reading Trinity Mirror Sells Belfast Telegraph To Independent
