Speaking at the MRG Conference in Nice this morning, Richard Eyre, chief executive of ITV, explained his thinking behind setting ITV’s 40% peak-time target for the year 2000. “I was not forced into it. ITV had under-performed, and the alternative was to manage decline. Everyone – John Birt apart – wants a strong ITV.”Eyre admitted… Continue reading Eyre Explains “Fantastically Ambitious” ITV Targets
The theme of this morning’s session was “The Emperor’s New Mind – There’s more to media than numbers”, with Andy Tilley kicking off the keynote speech, enigmatically titled “Desperately Seeking Susan”.Andy Tilley, managing partner of Unity, noted how media and media research has evolved since he started in the business 18 years ago. Evolution of… Continue reading ‘The Need For A Different Kind Of Research’ – MRG
Fitting in with the conference theme of Media Research Comes Of Age, Paul Dyson of Millward Brown International changed the title of his paper to Internet Research – Old Before Its Time from Should I put some of my budget into new media? – Researching the Internet.Internet research is the real baby amongst media research… Continue reading Internet Research At The MRG
During the second session on Friday morning at this year’s MRG Conference in Nice, Gary Roddy, research executive at Channel 4, had the task of ‘tracking down the elusive viewer’.The problem of constant change over the last 30 years in everyday life means that these changes and the effect they have on the audience also… Continue reading Probing The Depths Of Audiences
Jeff Eales of Granada Media reported briefly to the Nice MRG Conference on the work of the ITV Technology Group – formed to look at brand attribution and electronic trading.Most progress had been made with the former, the result of which, Jeff hoped, would be a standard industry list of naming conventions for advertisers, brands… Continue reading Brand Attribution Project Makes Steady Progress
A speech at the last conference which caught the imagination of Douglas McArthur of the RAB was the inspiration for the paper by Andrew Ingram (RAB) and Charlie Makin, the managing partner of Booth Lockett Makin. Radio Memories was inspired by McArthur’s desire to create a new milestone in radio research. BLM was then charged… Continue reading Radio Memories At The MRG
Having taken something of a hammering yesterday from client, research company and media consultant, the more traditional media practitioner fought back a little today at the Nice MRG conference – but with the accepted caveat that the researcher’s role must change to encompass communication in its broadest sense.Charlie Makin, managing partner at BLM, believed that… Continue reading The Media Practitioner Fights Back
Carlton Online launches a new website at www.Jamba.co.uk, which is a site devoted to games and prizes!Kirsty Marron, Jamba’s producer, explained: “Jamba.co.uk is the best site for British internet users to play games and win big prizes. While the internet is becoming a useful tool in daily life for many people, Jamba shows that it… Continue reading Carlton Pumps Some Fun Into The Internet
The Sun has performed a U-turn in its attitudes towards homosexuals, it announced yesterday. After incidents involving the ‘outing’ of Peter Mandelson , and agricultural minister Nick Brown, the title’s editor David Yelland stated that the paper was “no longer in the business of destroying closet gays’ lives by exposing them as homosexuals”.On Monday this… Continue reading The Sun Does A U-Turn
Granada Media is running an interactive campaign to advertise its new ONdigital service, the world’s first digital pay television service to be received via an aerial.On Sunday the 15th of November, LWT will screen a high-profile sponsorship showcase for ONdigital, showing highlights such as An Audience With All Saints and Dinner Dates, and running from… Continue reading Battle Of The Bonds For ONdigital
