The first full week’s data on the viewing of TV3, the new Irish TV channel (see Newsline) has been made available by The Media Bureau. TV3 is described as having got off to ‘an impressive start’, with some 75% of adults currently capable of receiving the channel having at least looked at the station.The channel… Continue reading TV3’s First Week Performance
The European Commission has decided on the content of a proposed directive which will require manufacturers and retailers to provide potential car buyers with information on vehicle fuel consumption. A Commission spokesman said: “The objective of the proposal is to direct consumer choice towards fuel-saving models and to contribute thereby to the Community strategy of… Continue reading EU: EC proposes “labelling” for cars
The Austrian Presidency and the Commission have tried to come up with a more precise definition of public service broadcasting in the EU. However, Germany has called for greater account to be taken of subsidiarity, believing that public sector broadcasting comes under the national competence of the MS. A spokesman for the Presidency said that… Continue reading EU: Public Service Broadcasting
The European Consumer Electronics Manufacturers Association has warned against the risk of the creation of a copyright monopoly, which it says would only benefit copyright holders. It is concerned that the draft EU Copyright Directive would restrict the use of electronic media by students and teachers. It has called on the EP and the Council… Continue reading EU: Warning against copyright monopoly
The WPP group and its member companies today launched BRANDZ, a research tool that helps clients to evaluate and develop their brands worldwide. The method analyses consumer loyalty and is capable of predicting likely changes in market share.WPP invested $6 million on the initial stages of this consumer market research study which quantifies the strength… Continue reading WPP Launches New Research
IPC Magazines is to launch its £1 million promotional campaign for TV Times on 12 October. The publisher announced a strong Autumn push for its titles earlier in the year (see IPC Plans Autumn Promotions Push).The TV ads for TV Times were created by Delaney Fletcher Bozell and feature Samantha Janus and Ally McCoist alongside… Continue reading IPC Launches TV Times Push
News International and Virgin Radio have struck a sponsorship deal which will see the publisher’s newspapers sponsoring Virgin’s sports coverage. The Times will be associated with weekday sports bulletins and Chris Evans’ new weekend show, Rock ‘n’ Roll Football, will be sponsored by News Of The World.News International holds a 40% stake in satellite broadcasters… Continue reading News International Strengthens Links With Chris Evans’ Virgin
When James Boyle became controller of Radio 4 in September 1996, he decreed that research was “to be at the heart of the network: nothing is sacred.” However, as the subsequent research discovered, many of the station’s listeners would argue completely the reverse, that Radio 4 is indeed very sacred. Therein lies the challenge for… Continue reading MRG Evening Meeting – The Relaunch of Radio 4
James Gordon Looks Back On The 25 Years That Have Made Commercial Radio A Successfrom The Times 2 October 1998Commercial radio celebrates the 25th anniversary of LBC’s first broadcast on Thursday. The station launched at 6am on October 8, 1973.London was not the easiest place in which to start radio with local appeal since the… Continue reading Radio Has Reason To Party
British Telecom has launched a pay-as-you-go internet service called BT Click+, and a new email address service, talk21. Subscribers to talk21 will be able to access their email from almost anywhere in the UK, and the new services are part of BT’s participation in the Millenium Programme.John Singewood, director of BT’s internet and multimedia services… Continue reading BT Launch Click+
