According to the latest figures released by CIA MediaLab, Saturdays and Sundays are the big advertising days for the national dailies.The Mail On Sunday has the highest adspend on Sunday, with advertisers spending £156,884 to advertise in the title. The Sunday Times is the closest behind, with an adspend of £79,475, still a heafty way… Continue reading Weekend Is A Favourite With Advertisers
In January the Guardian is to launch Guardian Unlimited, a network of websites which the company claims is the most extensive and imaginative offering from a UK newspaper publisher so far.To coincide with its launch, both the Guardian and the Observer will be running a ‘Get the Net Week’ with themed editorial across both the… Continue reading Guardian Launches ‘Unlimited’ Website Network
The Independent Television Commission is today issuing a Directive to Ondigital, SDN, Digital 3 and 4 and all of its licensees, and Channels 4 and 5. The issue prohibits the provision of misleading information regarding competing services or the denigration of such services.The Directive is similar to one passed by the ITC in June of… Continue reading ITC Prohibits Denigration Of Rivals On Digital TV Market
Reports are circulating today that News International, owned by Rupert Murdoch, is considering launching a free London afternoon /evening newspaper to rival The Evening Standard. The rumours come in the wake of Associated Newspaper’s announcement that it is to launch a free daily morning title for tube users (see Newsline).News International would not comment when… Continue reading News International Plans Free Daily London Title
Following the end of Express Newspaper’s working relationship with ad agency Leo Burnett (see Newsline), the publisher, which owns titles such as The Express and The Daily Star, has appointed St. Lukes in charge of its creative advertising account.St.Luke’s beat RPM3 and Young & Rubicam to the appointment. Leo Burnett did not repitch.Express Newspapers: 0171… Continue reading Express Newspapers Appoints New Ad Agency
The week of 4 – 10 Decmber 1998 showed an 80% increase in online holiday shopping in the US compared to the previous week, according to new research by Media Metrix – powered by RelevantKnowledge.Surprisingly, the majority of onlineshoppers during this seven day period were women (55%), marking a 90% increase in female unique visitors… Continue reading Big Jump in US Online Shoppers For 2nd Week of Xmas Season
Around 60% of television viewers cannot recall having seen anything they find personally offensive on television over the last 27 years. So say the findings of an ITC report released last week, Television Across The Years: The British Public’s View 1970-1997, which charts the changes in television viewing and attitudes over the period.Since the ’70’s,… Continue reading Viewing Habits Fail To Keep Pace With Technological Improvements, Says ITC
www.1ski.comWWW.1Ski.com is definitely the new guide to skiing on the web. It’s an encyclopaedia of up to date information on everything from flights to weather conditions through to the latest bargains, and covers pretty much all the resorts in Europe and North America, from Caingorm to Sugarloaf.There’s all the stuff you’d expect to find in… Continue reading Website Of The Week – 1Ski.com
IPC magazines announced this week that it is launching a £9 million marketing initiative aimed at boosting the profiles of magazines in its women’s weeklies sector. IPC titles in this sector include Now, Women’s Own and Women’s Realm.The women’s weekly magazine sector is the largest single sector in the magazine industry in terms of sales… Continue reading Mediawatch Targets Women’s Weeklies
Emap Radio has today introduced a radical restructuring of its station Kiss FM. Mark Storey has come in as managing director of the station. Storey replaces Dee Ford, who took up the position temporarily after the original MD, Mark Soutar, moved to a more creative post in the company (see Newsline).Andy Roberts, of Rock FM,… Continue reading Emap’s Kiss FM Sees Dramatic Restructuring
